I've got a great concept for a site but it will be a lot of work. I believe it will attract a lot of visitors and many will be unique. I'm sure there will be some regulars but it will mostly be like an information destination. It will not be in any particular niche but will contain a variety of information. Its not a dictionary site but would be similarly broad. I can see it being very useful to many people and even copied around the web.
I have 1 site now but it is small and very specialized. Therefore I don't feel I can use it as a gauge. Before I put forth the effort on the new site I want to see if it will be worth my while. I would be plenty happy with a 1% CTR and earning $.10-.20 per click. With the general description I have given do you think that is likely/doable?