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Experimented and got big drop in earnings

         

creativepart

7:25 pm on Apr 23, 2006 (gmt 0)

10+ Year Member



I run a fairly large PHPBB board as my main website. This month has been pretty bad for earning so I thought I might experiment and see what happened to earnings.

I had my ads blending completely into my board. Good days for me are $25 a day. But this month has been averaging just over $15 a day. Since my PHPBB board has a lot of "boxes" -- horizontal rect with borders -- I decided to put a border on all of my Adsense ads. I thought maybe it will look more like other sections of the page. Earnings and clicks dropped almost immediately to $12.00 a day. But I wanted to give it some time so I kept it that way for a week.

After 5 days I decided to add coding to only show ads to guests. Everyone knows and says that regular forum members don't click. It was easy to do so I did it.

Clicks and earning plummeted instantly. Instead of 130 clicks on average I was seeing 70 clicks on average. And even though impressions dropped by 60% eCPM did NOT go up.

After two days of sub-$10 days I put everything back the way it was prior to my experimentation. Now earnings and clicks are back up to $15 or more a day.

It's good to experiment, but it doesn't always yield improvements.

DamonHD

7:45 pm on Apr 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

You are still letting in the AdSense Mediabot as if it were a guest? If not, your ads will become PSAs methinks...

Rgds

Damon

creativepart

10:36 pm on Apr 23, 2006 (gmt 0)

10+ Year Member



I have installed Mods to make the PHPBB SEO friendly and have 80,000 indexed pages in Google. My ads are right on target and change with each topic posted.