Adsense ecpm

Question about ecpm versus cpc

[leatherlollipop]

Hello everyone! First of all thank you for your invaluable advice, I read Webmaster World posts and I've learned a lot. I have a question about ecpm versus cpc. I recently put adsense ads back on my site after not having them on there for a long time. This is because in the past I never earned more than a couple of dollars in weeks so it wasn't worth it. My question is, when looking at my Adsense Reports, I only see my ecpm on both Adsense for Content and Adsense for Search. I never see CPC for anything. Is there something different I should do or ask for to get CPC? Which usually brings in more money, ecpm or cpc? Also, if this information is available somewhere, please let me know where.

Also, for those of us who sell products, and the adsense ads are direct competitors, do you find it is worth it with the money made from adsense ads versus perhaps a customer who went to your competition and purchased items due to clicking on your adsense ad? THanks in advance for all advice.

[ken_b]

Google doesn't provide a CPC number in the Adsense stats.

[david_uk]

cpc is cost per click - what the advertiser pays. You mean epc (earnings per click) :) You have to work that out for youself by earnngs / clicks = epc.

Neither of them earn you more money - they are both measurements of how the ads are doing.

Epc * clicks = revenue is what actually puts money in the bank.

ecpm is used to compare different banners or revenue streams from different advertising programs. There is a glossary of terms on the adsense website.

[AdSenseAdvisor]

This link will provide you with a better understanding of eCPM, and how you can use it to track your ad performance:

[adsense.blogspot.com...]