I have a site that shows 5 page impressions and 8 clicks. When the clicks outnumber the impressions, is that an indication of bogus clicks? Or does it mean something else?
wheelie34
1:40 pm on Apr 19, 2006 (gmt 0)
could be stuck stats, they dont update at the same time, especially today and yesterday (18,19 April 06)
could also be back button usage, they click one ad go to the site and click back button then click another ad.
