Just Added a second Ad Block

A Review of Ad Targeting

[david_uk]

Out of interest I have just added another block to my best paying page. Income is right down the pan this weekend anyway, so a good time to experiment.

I'm not intending to look at if it affects my income or not. It's not going to be there for more than a day or so, so drawing any financial conclusions would be pointless. I'm looking at what ads get targeted, and to see if it actually does generate any clicks. It's not a bad idea to experiment anyway. Who knows - it might work :)

Results of targeting so far are that I can see two ads in the top block, and two in the bottom. The top block has two of my regulars showing, and the bottom block ads are an affilliate and an MFA. Gosh - there's a shock.

I also have an adlinks unit on the same page. It's interesting looking at what the adlinks unit contains, and the ads on the main page. In the adlinks unit, most of the sites are genuine ones. Many of them I have seen on my site, and are known to be good earners.

So the question is why, given a stock ads that are established high earners on my site have they chosen to put up an unknown MFA? Why have they chosen to waste 50% of the prime ad space on crap. I'm sure this is not coincidence.

[Eazygoin]

Hi David,

I recently added two image only ads, one on each of two pages, about a week ago, and all they have shown are public service ads so far. Maybe the pages need to be crawled again to pick up the content.

[david_uk]

There isn't a large stock of image ads, so if you selected it to show image ads only then it's highly likely that the ads you will see are PSA's. The ads I'm seeing are bang on target, but I don't think they benefit me.

[pacman2]

yeah, image ads arent primary target for adsense, this is not a good idea to allow *only* images...

[Eazygoin]

cool, guys...I changed them to text and image, added channels to see which get clicks, and a few more ads throughout the site.
Only been running ads 10 days, so got some learning to do!
Does the CTR increase as time goes on? i.e when the ads are more relevant to the content. [ currently 2% ]

[david_uk]

Well back to the plot.....

I removed the MFA, and it wasn't replaced by another. It was replaced by a rather dubious affilliate though. I have to say I was expecting the second block to get filled with the B list of known good earners. I'm rather surprised to find that none of them have been shown, and Google have chosen to display crap.