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I saw the dip starting on Thursday, which was on par with the Friday before any three-day holiday.
Don't sweat it. Go out. Have fun. Take your stats seriously again come Monday.
[edited by: martinibuster at 1:00 am (utc) on April 16, 2006]
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Good Friday is a Catholic holiday, isn't it? I know in heavily Catholic places like New Mexico it's a state holiday, but not in California. So I can't imagine it's going to be a blip in the US.
Easter isn't really a holiday in the sense that people get a day off. Most people already have a day off. So I guess (a total guess) that it will have little to no impact. I've never celebrated Easter in my life and consistently never notice it is happening- so I'm probably the least qualified person to make a prediction but what the heck, hehe.
Nevertheless, everything is holding up pretty good so far.
Some employers do provide the day off for workers on Good Friday... or a shortened workday... depending upon each company's policy.
Oddly enough though for "Godless Capitalism," our stock exchanges are closed on Good Friday. (can't figure this one out)
"Easter Monday" is not a public holiday in the USA, so many working class Americans will be chained to their desks on Monday...
HAPPY EASTER EVERYONE!
[edited by: martinibuster at 9:09 pm (utc) on April 15, 2006]
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For what it's worth, I was in a U.S. international airport last Sunday, and the crowds were enormous. A newspaper article mentioned that airport parking garages often fill up during the spring school break, which often coincides with Easter week.
On the other hand, I've been posting recipes on my personal website lately and they have gotten a huge boost in traffic in the last few days. None of them are traditional Easter recipes either, I think people are just cooking more with family coming over.
Yep, UK traffic was definitely down on Friday, less than a Saturday or Sunday, which was a bit annoying since the EPC was fantastic.
My Adsense statistics for the past couple of years show a similar trend with it continuing for four whole days, now there's a surprise:-)
Therefore if history repeats itself Tuesday 18th will see a 25%+ bounce back.
School holidays and public holidays reduce the amount of people in offices, hence less active internet users for those days (huge numbers of people use employers' time to sort their personal life rather than 'wasting' their free time).
UK traffic is hit at Easter as it's a big holiday in England, not so much in Scotland (where New Year is the bigger of the two). I don't know about Wales & NI.
For reasons that I do not pretend to understand, my traffic is rising to Christmas-ish levels and so is EPC and total revenue, about double what it has been in (say) mid-March.
And yesterday and today have not been bad even though a lot (~45% maybe) of my traffic normally comes from UK/EU in office hours... I may even have had a couple of record days in the middle of the week, though spread out between the different ad networks and at the cost of some random advertising ideas I had...
PS. I have spent a *little* time blocking the blunderbus advertisers and shysters in my AS filters, but that does not explain the traffic increase element I don't think, for other reasons.
I think it is very rare for Easter to fall one day before taxes are due which could be having a larger impact.
Maybe this is an appropriate time to warn against keeping all of one's eggs in one basket. :-)
Too, in our state - it is GORGEOUS outside. Not really a time to be indoors hanging on the computer.
My excuse is that I'm a nerd.