Forum Moderators: martinibuster
Starting this morning i've already seen a drop in traffic.. dont know if it's an easter related drop or not.
I reckon that's good, much, much better earnings than Xmas.
Bottom line: Can't really say that Easter hurt me in particular. But I also didn't have problems last year Christmas, so I guess my site is somewhat holiday-proof. :)
I did notice that for my site Google is serving up some more interesting ads, a couple that I was tempted to click on (right click and got the URL instead) so that's probably the reason mine picked up.
except that eCPM is significantly higher than usual
It's due to a site targeted campaign from a specific advertiser. If you separate out contextual from site-specific you should see the difference compared to previous weeks.
It looks like that advertiser significantly overpaid for this campaign I believe.
I cant wait for it to be over..
Four consecutive 25% down days which started with Thursday and yesterday, Monday, it bounced back to the third best day of the month.
My actual EPC for much of the day was incredible, up by 50% however, as usual, it calmed down over the last 8 hours.
The past couple of years the reduction has been Friday to Monday however in the UK there seemed to be a lot of places open as "normal".
Anyone else see the same pattern?
Yes, had a pretty normal Monday, following a better-than-usual Sunday.
Rgds
Damon
After the Easter period, impressions and clicks up again, but as Smartpricing seens to re-evaluate my site on a Monday (see 21_blue's post on this) the epc and earnings are still trundling along at Easter levels :(
But Monday was almost like a normal working day (this happened last year as well). It is the large size of the Monday figure that surprises me, as it is a holiday in many countries.
I wonder if there is a smartpricing impact of holidays like this - there may be lots of traffic, but if it is mostly casual surfers then perhaps we should expect a lower rate of conversions. If so, it will have a small, depressive impact on site earnings for the next month.
However, yesterday [ Tuesday ] was the main websites first birthday, and Google gave us a birthday present, with the highest traffic in a single day,to date!
But Monday was almost like a normal working day (this happened last year as well). It is the large size of the Monday figure that surprises me, as it is a holiday in many countries.
That surprised me too. For us the holiday went Thursday to Sunday, very strange and Monday actually beat Tuesday it was that good.
Our actual earnings were up 50% on Easter 2005, and throughout April, therefore fingers crossed that a similar growth rate can be maintained over the next 12 months.
*"Best day ever" - this does not count the 2 days of CRAZY traffic i got when my site was mentioned on a radio program a few months ago. That was a one-off and i dont count it as 'natural' or normal traffic.
