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What's the outlook for the Easter weekend?

good/bad/or indifferent?

     
4:14 am on Apr 15, 2006 (gmt 0)

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anyone care to make predictions about how the weekend holiday will go?

Starting this morning i've already seen a drop in traffic.. dont know if it's an easter related drop or not.

2:29 am on Apr 16, 2006 (gmt 0)

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well, so far today has been my worst day in weeks..
3:02 am on Apr 16, 2006 (gmt 0)

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It's been a pretty normal day here, except that eCPM is significantly higher than usual and affiliate sales are extremely strong for a Saturday. Go figure. (I've got a travel site--maybe all the people who got home from Spring Break in time fo Easter are planning future trips?)
3:54 am on Apr 16, 2006 (gmt 0)

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I just hit $11.82 more than doubling my previous best day. Weekends have been good to me for the last several months.
1:00 pm on Apr 16, 2006 (gmt 0)

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Early UK Sunday afternoon and Adsense plus my logs are showning a very consistent 25% drop.

I reckon that's good, much, much better earnings than Xmas.

2:16 pm on Apr 16, 2006 (gmt 0)

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Sunday: Having a good day so far. I am really surprised.
Also Friday was good, well, more like average.
Saturday was a little lame.

Bottom line: Can't really say that Easter hurt me in particular. But I also didn't have problems last year Christmas, so I guess my site is somewhat holiday-proof. :)

5:48 pm on Apr 16, 2006 (gmt 0)

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Not a lot happening here, not sure if its teh google update effect or a slow down because of Easter.
8:07 pm on Apr 16, 2006 (gmt 0)

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I've only got a couple weeks worth of Adsense history, but so far Friday was my best day yet, Saturday was about average and so far today is on track to by my best day by a good margin.

I did notice that for my site Google is serving up some more interesting ads, a couple that I was tempted to click on (right click and got the URL instead) so that's probably the reason mine picked up.

9:15 pm on Apr 16, 2006 (gmt 0)

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except that eCPM is significantly higher than usual

It's due to a site targeted campaign from a specific advertiser. If you separate out contextual from site-specific you should see the difference compared to previous weeks.

It looks like that advertiser significantly overpaid for this campaign I believe.

11:18 pm on Apr 16, 2006 (gmt 0)

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i'm STILL having my worst weekend -- EVER (well.. in my entire 3-month adsense career)..

I cant wait for it to be over..

11:30 pm on Apr 16, 2006 (gmt 0)

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weekends have been the best time for me in my 3 months As career. This weekend is no exception :)
11:43 pm on Apr 16, 2006 (gmt 0)

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It's been better than just a week ago.
1:04 am on Apr 17, 2006 (gmt 0)

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700% increase of revenue on Saturday. There IS a God. Chocolates are on me, everyone!
1:26 am on Apr 17, 2006 (gmt 0)

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Very slow day today, but these types of weekends are always slow for me (given my site's topic). The best days for me are when folks are sitting at work and surfing for information.
11:04 am on Apr 18, 2006 (gmt 0)

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I'm not quite sure of what to make of what's just happened!

Four consecutive 25% down days which started with Thursday and yesterday, Monday, it bounced back to the third best day of the month.

My actual EPC for much of the day was incredible, up by 50% however, as usual, it calmed down over the last 8 hours.

The past couple of years the reduction has been Friday to Monday however in the UK there seemed to be a lot of places open as "normal".

Anyone else see the same pattern?

11:21 am on Apr 18, 2006 (gmt 0)

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Hi OptiRex,

Yes, had a pretty normal Monday, following a better-than-usual Sunday.

Rgds

Damon

12:14 pm on Apr 18, 2006 (gmt 0)

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My AdSense earnings were about 30% down on Easter but fortunately my affiliate sales were double as high as normal.
6:00 am on Apr 19, 2006 (gmt 0)

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Earnings down over Easter period as predicted. Clicks and impressions were low, ctr was OK.

After the Easter period, impressions and clicks up again, but as Smartpricing seens to re-evaluate my site on a Monday (see 21_blue's post on this) the epc and earnings are still trundling along at Easter levels :(

8:58 am on Apr 19, 2006 (gmt 0)

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In our (primarily business site) stats, Easter traffic patterns so far have been very similar to last Easter. Good Friday was like a normal Sunday (ie low) Saturday and Sunday were slightly lower again, but overall the numbers were still healthy - much higher than Christmas.

But Monday was almost like a normal working day (this happened last year as well). It is the large size of the Monday figure that surprises me, as it is a holiday in many countries.

I wonder if there is a smartpricing impact of holidays like this - there may be lots of traffic, but if it is mostly casual surfers then perhaps we should expect a lower rate of conversions. If so, it will have a small, depressive impact on site earnings for the next month.

9:04 am on Apr 19, 2006 (gmt 0)

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Easter weekend followed through as any other Friday to Monday, with no noticeable change in stats. [UK]

However, yesterday [ Tuesday ] was the main websites first birthday, and Google gave us a birthday present, with the highest traffic in a single day,to date!

11:09 am on Apr 19, 2006 (gmt 0)

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But Monday was almost like a normal working day (this happened last year as well). It is the large size of the Monday figure that surprises me, as it is a holiday in many countries.

That surprised me too. For us the holiday went Thursday to Sunday, very strange and Monday actually beat Tuesday it was that good.

Our actual earnings were up 50% on Easter 2005, and throughout April, therefore fingers crossed that a similar growth rate can be maintained over the next 12 months.

2:38 pm on Apr 19, 2006 (gmt 0)

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Saturday and Sunday were my worst days ever (as already posted)
Monday was normal
Tuesday (4/18) was my best day ever*, with Google sending me more traffic than I've ever had. Let's keep it up G!

*"Best day ever" - this does not count the 2 days of CRAZY traffic i got when my site was mentioned on a radio program a few months ago. That was a one-off and i dont count it as 'natural' or normal traffic.

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