Could removing MFA filters increase earnings?

Recent changes where quality of landing page decides price

[roycerus]

In the adwords forum there is a heated discussion going on about how the click prices have shot up.
[webmasterworld.com...]

To this adwordsadvisor said that the quality of the landing page decides the price of the click. Wonder what he means? If he's saying that MFA's have to pay more then maybe it's time for us to capitalize on this before they realize that their business plan is no longer working! :D

[Green_Grass]

Finally adwords is doing something abt. MFA's ... Too early to say as yet , though.. I guess it is time to welcome them back to check the veracity of what Adwords advisor says in that forum..

[hunderdown]

Supposedly, the change that factored in the quality of the landing page was implemented some time ago--the first week of December, I think.

So this is not a new thing, but perhaps they have tightened up the way it works....

[jetteroheller]

Even if it would increas earnings, I would not do it, because it would destroy the reputation of my site.

I can not accept MLM ads on a page about unemployeed people. That's like the page with "do not drink and drive" and ads about lawyers defending drunken drivers.

[david_uk]

It's called quality score, and was introduced a while back.

I removed my blocklist a few weeks ago to test this, and any improvements made to the target bot in the months I've been blocking. There is a thread about it somewhere. The result was that my regular, well paying ads were removed from the blocks and substituted with MFA's.

IMHO quality scoring (like all other Google algo's) is completely ineffectual at dealing with the MFA problem. If it did, then MFA's could not possibly afford to get placed.

[Green_Grass]

This quality score thing is very selective . MFA on my site still paying 1 - 2 cents only. Maybe my site is low priority for G? or am I missing something?

[martinibuster]

>>>It's called quality score, and was introduced a while back.

Different conversations about that going on at pubcon.

[Scurramunga]

... Wonder what he means? If he's saying that MFA's have to pay more then maybe it's time for us to capitalize on this before they realize that their business plan is no longer working! :D

Had a read and I think he/she might be hinting at this.

:-)

[Green_Grass]

This strategy definitely not working for me. I am getting horrible eCPM and reverting back to old...

[pldaniels]

Sounds interesting... Adsense payouts dropping, Adwords costs increasing. Looks like profiteering for shareholders.

Paul.

[roycerus]

No - not a very good idea. I removed the filters and then saw those silly MFA's back on the site - just didn't feel right. Filter back on - but it's good to know that maybe Google is at last throwing the MFA's out.