clicks: 1, earnings : $0.00

[arikgub]

On my yesterday report there was one page where only 1 click was recorded. According to the stats that click had zero CPC - the earning column shows $0.00.

What's the reason for that?

[ganderla]

Fraudulent click or a CPM ad.

[arikgub]

I haven't clicked anything, even by accident, no doubt about that.

Regarding the CPM ads, I was not aware they can display it without me opting in for this service. My CTR and CPC have been Okay so far and I can't believe CPM can bring me more money than PPC. Is it a good practice to cancel CPM ads, or should I let Google to decide what the best way to maximize revenues is?

Thanks.

[thegreatpretender]

Yes, they are showing cpm ads unless you opt out by sending them an email requesting that they don't show cpm ads on your website.

[malachite]

Could be the point you raised in another thread [webmasterworld.com] - someone from work with the same IP clicking one of your ads.

Totally innocent on the surface, but how is Google to know, so they don't credit the click.