I am convinced more impressions=lower CPC

after switching to YPN then back to AS

[MediaSpree]

I enoyed what I consider a healthy CPC of .20-.30 cents per click for the last 2 years. The past few months my impressions have risen (due largely to more spending on adwords..could this be the problem?) Over the past few months My CPC for adsense has steadily fallen, last month to .03-.06 cents per click. Eventually I had enough. I finally took up the offer from YPN to display their ads on my site. WOW! between .20 cents and 1.00 per click has been the norm... But.. some pages were completely untargetted. As a result after a week and a half I switched these pages back to Adsense. And guess what... back to my original .20-.30 cents CPC. Less impressions=higher CPC. Just my observation. Whats up with this? I make more with less impressions...so what is my motivation to improve my search engine ranking?

[leadegroot]

No, I would say you were SmartPriced - they determined that the conversion rate of your visitors is poor and reduce the cost to advertiser, and thus your payment - so when you came back your slate was clean and you got full price slots... for a while. Good odds those pages will drop again after a week or so. :(

[Khensu]

I did exactly the same thing and had the same results.

I sent 1/3 my flow to Yahoo for two weeks. Made good money the first week and had terrible targeting the second(Harley ads on my religious page). So I broght them back to Google and had a 24 cent average click compared to a previous 9 cents before the move (22 cents in Dec when I started).

I am now flipping the reamaining pages which have slowly gone down to 9 cents also to see if the same thing happens.

I think Smart Pricing is allowing the advertisers to continiously drop their bids (I pretty much had the same ones for a few months). If I have to continously lets say "empty the cashe" or break their hold every now and then by flipping the ads to Yahoo for two weeks, guess that is what I'll have to do.

[Hobbs]

That is exactly why Google gets only 25% of my page impressions, took me a year of trial and error, I think Google is selective to the advantage of the advertiser. As for me, this gives me a chance to diversify.

[sven1977]

Hobbs, would you let us know, where the other 75% of your revenue comes from?