alternate ads

Maximising revenue - using alternate ads when Google doesn't have any

[level80]

From looking at my Google statistics and comparing them to people who loaded the page (who had javascript) I see that Google is serving ads about 80%-90% of the time on my site. Whereas the other 10%-20% ads per a month perhaps come to only xx,#*$! impressions I still would like to know people's thoughts on who best to use for these impressions. I'm not US based so I can't sign up to YPN. I used to use Valueclick but now they pay peanuts. I do use Chitika already, but I need an advertiser that uses the same formats of ads as Google (otherwise it looks very odd). Based on the Google revenue for that space it comes to a $$$ sum a month. Am I just being greedy - should I just show a blank space or concentrate on adding content instead?

[DamonHD]

Hi,

Maybe, in the ad space:

1) Show some interesting alternate content of your own, ie good "house" ads.

2) Show links to internal pages that work well for CPM/EPC to get more people to them.

3) Use AdBrite (which can be squeezed into almost any format) or someone like TribalFusion or Casale who use some of the same "standard" formats that G does.

4) Let in a PSA from time to time and perform a public service (and let your blood pressure drop)!

5) Use G's "collapsing ad" option; I do this on marginal slots to quietly reduce the amount of "clutter" seen by the visitor.

Rgds

Damon

[Hobbs]

Chitika is not bad alternate ad, I also set within chitika an alternate ad again (alternate to alternate) leading to Firefox and Google referrals.

The problem with alternate ads is that Google still counts the impression which drives down the eCPM (I really wish they stop doing that) so the best thing to do is remove google alltogether from where google does not work.