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I keep reading that people only make money from adsense if there site shows no information the viewer wants. Ie if they come to your site and its badly designed or lacking in content they are going to click on an ad and leave your site because your link looks more apealing.
Our site is in the top 99.95% of most visited web sites - ergo it's not a bad site, and yet Google Adsense generated significantly
lower revenue (for which read 'derisory') than CPM advertising through our site.
The only way we make money is to provide highly relevant content with highly targeted ads. People like what we have to say and if they see more information in an ad next to the content, they click on the ad.
A lousy site may work for awhile, but it won't serve you well in the long run.
Quality can lead to greater readership and profit. There are magazines I respect and subscribe to. There are authors that can count on me reading their next book, because the last ones they wrote were so good.
Profit can be quite independent of quality - some people want sensationalist pap that is written on a third grade level and isn't that connected to reality.
Ultimately, the business side is a function of the number of readers, the CTR, and the value of the ads. Quality is a good way to get there, but anyone who has surfed the web knows it isn't the only way. For my original site (a rare disease that I have niche), quality and community was always the goal. For my hobby site on collecting cute widgets, I am more interested in experimenting with the business side.
It's been my experince that people look for easy ( Cheap or Free)answers to everything. In our case people were leaving because the ads made them think of lower cost (read free)options. For example, if I'm selling access to a priceguide for Fred's Blue Widgets @ $3.95 and the adsense ads have listings such as " Barney's Widgets's your source for Fred's New and Discontinued Blue Widgets," what are they going to do? I Know what I'd do, I'd click on "Barney's Widgets" with the idea I could look up the value of my old blue widget on Barney's site for free ;~)
So in that case instead of getting $3.95, I get five cents, which is why I yanked the ads.
I have no intention of making a crappy site to make those few extra adsense bucks.
Afterall who serious aims to make only a medicore site?!
it's hard to cope with that at the first glance, BUT i need the labour intensive site to obtain the needed traffic volume, to attract repeat visitors long time and to get the viral thing going on.
it all comes down to how you pick up the buying mood and make people ready for the ads. imo the right mix of high-end quality information and cheap exit places focussing the visitor on your aim is the way to go. and if you are in the planning phase, of course a wisely chosen subject, that is naturally a product review type of site.