Smart Pricing and its effect on adword cost

[Jon12345]

Let us say your adsense account has been smart priced significantly. Does this mean that when someone clicks an adsense ad on your site that you get a reduced share of the revenue, or that the cost to the adwords advertiser is also less? Both?

Anyone know?

[Nitrous]

It means the advertiser pays less.

[Jon12345]

So the advertiser pays less. Does the Publisher still get the same percentage of revenue per click?

[ronburk]

So the advertiser pays less. Does the Publisher still get the same percentage of revenue per click?

I can't see any way that is knowable, unless Google chooses to reveal it. It's quite possibly a formula that ensures some fixed cost per click (possibly a fraction of a cent) always goes to Google to cover overhead.

A more important fact that Google has apparently chosen to reveal is that Smart Pricing is per account. That means that starting a new website that offers a lower ROI to advertisers can put your existing website's earnings in peril.

[jomaxx]

Nobody really has any idea. My gut feeling is that it's probably the same, give or take.