Forum Moderators: martinibuster
link to your highest performing pages from the other pages.
On your homepage, for example, have a section called 'MOST POPULAR ARTICLES', or include a 'RELATED LINKS' section at the base of all your articles (like they do on all the news sites)
...but only link to pages that are performing well on the ads.
i also gained a massive jump in page views when i started putting links within the essay text itself (like wikipedia does).
these days, people seem to be shying away from that because it looks a little messy, but it really works well
This tip needs channel tracking for identifying those pages, so if you're not channel tracking and identifying sections/pages that are performing well, then perhaps you should, if you're intrested in understanding how your website is really doing and finding room for improvement.