Forum Moderators: martinibuster
The adverts on your first Ad block nearly always pay much higher. Possibly up to x10.
For example on my first leaderboard the ads earn around .50 per click, the next Ad only earns around .05 per click.
Don't give them the option of clicking cheap Ads. I would say changing my sites to only display 1 leaderboard Ad gave me a 25% increase in earning even with the lower CTR.
I imagine some of you wont agree with this...bring on the comments.
3 Ads 2 link units
Do you mean 2 x Adlink units?
Not permitted unless the rules have been changed. Anyway, you've learnt the same lesson most of us have...
Me?
1 x Leaderboard
1 x Adlink
Going from 1 to 3 ads isn't so much the problem as the placement of those ads. Always make sure that the first AdSense ad block listed in the HTML is the one in the hottest hot spot on your site. Otherwise, it's simply just a matter of subtraction by addition.
Naturally fewer ads are more appealing too.
If I am understanding you right I may be getting the higher paying ads at the end of the page where my click through rate is lower. Yikes! I need to do something about that.
My understanding is that the higher paying ads are in the block that is loaded first. Also, if you place the ad above the fold, you'll get a better EPC.
On the other hand, ads at the bottom of the page might convert better, thereby increasing smartprice. My feeling is that it has to be decided on a page-by-page basis by analysing the performance of each ad placement (using custom channels). I've been intending for a while to do some proper statistical analysis on this but have been busy doing other things.
I don't think.
How can you say?
But I think this will be better for my visitors, as I'm sure many got put away with having 3 rectangle blocks on every page.
I tried this, and am getting the same earnings
Hey, blue, are we related?
Are you doing this across all pages? When I've done it before on all pages, my total earnings dropped.
But now, I'm giving it a try only on the pages that yield a consistently low EPC by comparison with the rates for that topic in Adwords. I reckon it'll take 2 or 3 weeks to feed through the smartpricing loop, so I don't know what the impact is yet.
Google shows up to 99? Ads per results page. Search a heavily advertised topic using &num=99 appended to your search string. As an Adwords advertiser I tend to check how many ads show in Google's results to see the number of competitive ads. Of course now with seperate pricing its hard to tell what's happening on the "content" network (mostly us).
What does Google know? They do show 8 ads per 10 result page. They are consistent in their formatting just a simple right column that is always the same format. Even they would do better if they put their ads column to the left and I'm sure they know it!
You would think Google would only display 4 or 5 ads per page if it paid better overall. Of course they do have a lot of ads inventory to show!
I imagine a problem with a lot of ads is when they are scattered all over the page making it difficult to find the content. I could see if you use a large rectangle, you probably shouldn't use more than one! But one could say Google proves that multiple skyscrapers consistently integrated may be OK.
it would take a long time
I have a similar problem, but have applied the pareto rule: I'm only focusing on the pages that are relatively high volume and low EPC. I'll report back in a couple of weeks on the impact, if any.
I do very well with AdSense on my main site, but am always looking for better ways to do everything. This may be one of them, so I'll be sure to check back to see how y'all are doing!
Also, I've never subscribed to the idea of ads on all pages. I don't think showing ads are appropriate on many of my pages, and if ads don't work on pages that are well visited I remove them. This is where Google should let us choose to show cpm or cpc ads - we know where ads work on our sites rather better than they ever will, so we are logically the ones that should decide. The other issue of course is that of ad-blindness. I save the ads for pages they work on in order to reduce ad blindness on my site.
Out of interest, this topic has been discussed quite a few times in the past, and the general feeling is that less is most certainly more!
Oddly, the 125 square ad was getting the least number of clicks before, but the highest value (by a long way). My earnings seem a little down so far today, but I guess it would take a while before seeing any results. Any ideas how long I should leave it? Obviously, I don't want to leave it running long term if it doesn't yield results, but it would be annoying to run it 5 days, and change back if it required 6 days before Google updated the pricing.
I do agree the top ads are the highest paying. But if you have really long pages like many article pages I can't see how it would hurt to have ads at the bottom. The people who are going to click right away will only see the top ads but people who make it to the bottom of the page are more likely to click the bottom ad. Since more people just skim the top section more would click the ad above the fold but why not have something at the bottom for the few who would click there? If CTR isn't a part of smart pricing that should just be a little added earnings.
the key to multiple ad blocks is to make sure that they don't repeat advertisers on the same page, and that there aren't any mfa's in there... just like google does it.
if your sector can't handle that, perhaps because of a lack of quality advertisers, then you'll have to cut back on the ad blocks.
quality advertising that is properly targeted in a conservative manner, will not scare off your traffic... compelling content is what brings 'em back.
Any ideas how long I should leave it?
The site-wide element of smartpricing seems to update at least weekly (possibly twice a week). See [webmasterworld.com...] to work out when it updates on your account.
I've not had much success previously with removing channels, but this time I've concentrated on pages with low EPC relative to adwords rates and things are going well. I'm not sure, therefore, if removing a high EPC ad is a good idea. Could you tell us what results you get after a week or two?
