Forum Moderators: martinibuster
The adverts on your first Ad block nearly always pay much higher. Possibly up to x10.
For example on my first leaderboard the ads earn around .50 per click, the next Ad only earns around .05 per click.
Don't give them the option of clicking cheap Ads. I would say changing my sites to only display 1 leaderboard Ad gave me a 25% increase in earning even with the lower CTR.
I imagine some of you wont agree with this...bring on the comments.
Search a heavily advertised topic using &num=99 appended to your search string.
When you view that list of sponsored ads, is there any coorelation to the highest paying ads being shown at the top?
FarmBoy
What does Google know? They do show 8 ads per 10 result page. They are consistent in their formatting just a simple right column that is always the same format. Even they would do better if they put their ads column to the left and I'm sure they know it!
When I search Google, I often see that column of sponsored ads on the right plus a few "premium" ads in the main column at the top. It's interesting to compare that placement to the AdSense heat map.
FarmBoy
I'll report back in a couple of weeks on the impact, if any.
I forgot next week is Easter holidays. The longer term picture is going to be confounded by Easter - we always experience a dip - so I'll give some feedback now...
To set the context, income has been declining since a peak in mid-March, probably as a result of market rates changing (mid March and mid October were peaks last year).
However, since making these changes I've had two almost record-equalling days, and the rest have been consistently high days, giving overall a record week (just). This may not seem remarkable in itself, but the overall number of ad impressions have gone down by over 30%. I think that supports the OP's assertion that more ads can result in less money.
Though I like this "more is less" theory, for me it does not seem to work.
No, I don't "flood" my pages, but more ads gives me more revenue without any noticable harm to visitor loyalty, etc.
I do have a "lite" setting that a visitor can use to strip the page down for fast loading, including removing most of the ads, which may be appreciated by those who just hate the ads...
Rgds
Damon
for me it does not seem to work.
Damon, have you tried the discriminate approach I have - only removing ads from pages with a very low EPC (compared with typical rates for that page's niche)?
for me it does not seem to work.
Damon, have you tried the discriminate approach I have - only removing ads from pages with a very low EPC (compared with typical rates for that page's niche)?
My understanding is that the higher paying ads are in the block that is loaded first.
Does anyone know if this is regardless of the adtype (ablinks Vs adblocks)?
I have a layout in following order (ignoring content):
Adsense banner (728*90)
------
adlinks (5 listings)
------
Adsense adblock 250*300
As a result of some of the previous comments, I'm thinking of removing the banner on some pages, but would that see the highest paying adverts slipping into the adlinks box, or would it be skipped and would they go into the 250*300 instead?
Stuart, I wonder about this too. I'd assumed the link units are not included in this as they are totally different.
I have a mechanism that reduces the number of ads shown on pages with poor clickthrough. As the ad mechanism is templatised and there are 20,000+ pages on the main site, and EPC seems pretty consistent across parts of the site, then this is the best I have been able to do so far.
Basically I can have the mechanism in the "reduce ads on low-CTR pages a bit" and "reduce more", and the "reduce more" setting gives less revenue.
I do keep some ads below the fold to keep perceived clutter down.
I also continually rotate different ad layouts, etc, to monitor the performance of alternatives.
As I say, I wish I could make the theory work in practice on my pages!
Rgds
Damon
