Google's Hidden Payroll

Article: Adsense & publishers in developing countries

[Freedom]

Christian Science Monitor is out with a story on the positive effect Adsense has had on publishers in developing countries. USA Today is also running the story.

But it is Web entrepreneurs in the developing world who are reaping the greatest benefit from the program.

Because Adsense earnings can vary widely depending on a site's traffic or subject matter, many Web publishers in the developed world don't bother participating. Whereas a $25 monthly payout may not be worth the trouble to a blogger in Manhattan, it can mean the world to a blogger in Manila.

Interesting tidbit...

The company earned some $2.7 billion in Adsense revenues last year. Google refuses to disclose the exact percentage it pays out to Adsense member sites, but recent news reports have put that figure as high as 78.5 cents on the dollar.

Google's Hidden Payroll [csmonitor.com]

[toldan]

The Philippines, especially in the capital Manila is just like any other major city in the world. To many US$25 means very, very little to others it does mean a lot, exactly as it does in Manhattan.

Yeah right, you think we are that stupid? Please don't insult my intelligence.

PS: And please don't take my reply as an offence; no offence intended.