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Few weeks ago Google picked up my website and i started getting a lot of their SE traffic. And i noticed something strange - CPM went up 50-100%!
I don't know how its possible... clicks from Google users are worth much more than these from MSN? It's ridiculous. Maybe its something about Smart Pricing - more clicks - better ads - better CPM? Really strange...
A newish site of mine was in the kittylitter most of last year but seems to be getting most of its traffic from G lately, when it was only getting MSN traffic and a tiny trickle from Y, the ecpm was lower than another site on the same theme, different category.
eCPM is now 20% higher overall as G makes up 70% of the traffic.
He said he'd seen an increase in Google traffic, which at least suggests a possible connection.
If you didn't see an increase in Google traffic, then why do you think the cause of your increase and his increase is the same?
My experience (thanks to BigDady) is to the contrary, when my Google traffic (50% of my visitors) vanished for 2 weeks, my eCPM went up, Yahoo only brings me 1/10th the Google traffic, and MSN gets me 1/10th of Yahoo (1/100th the Google traffic) I think that's why there is a "!" after Yahoo, and MSN should add a "?" after their name too.
If you look at past threads for the past few years you will find many claiming such increase for no reason.