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worst abuse of adsense TOS

         

figment88

6:01 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Normally I just ignore stuff like this, but this TOS violation was so extreme it actually made me laugh.

On a not for profit website, under the adsense it says:


Please click on our sponsors - your clicks generate donations

Wondering if anyone has seen a more extreme violation.

EliteWeb

6:03 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When I first did my site I used to ask people and put it on the page to click the advertisement and also buy stuff from the links. I was umm 12 or something just hoping to get a small check which I did every now and then :)

But I don't do this anymore people just click it because theyre interested. Warez sites and such have a lot of clicking advertised on it.

Blue_Fin

6:30 pm on Dec 19, 2003 (gmt 0)

10+ Year Member



If I saw something like that, I would send an email to them explaining the consequences of their actions and if it was still there a few days later, I'd notify Google.

I won't tolerate abuse of a system that pays me well and for which abuse can affect my future income.

Further, it's just not fair to those among us who've been contacted by Google for far less threatening infractions.

ganderla

6:40 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I agree with fin. You can also click on the ads by google link in the ads and get an anonymous form sent to them.

figment88

6:53 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmmm, curiouser and curiouser. I did not recollect an "Ads by Google" link. Went back and checked the page source and sure enough, their google_ad_client parameter does not begin with "pub-".

In other words, I now believe this site is not part of the normal AdSense distribution network but part of their partner network.

Maybe this site's specific contract allows them to encourage clicks.

Kinitz

7:16 pm on Dec 19, 2003 (gmt 0)

10+ Year Member



Wondering if anyone has seen a more extreme violation.

I have seen double-serving - 2 AdSense banners on the same page. If only I could report it through some web page (not by email) I would do it.

Nikke

7:24 pm on Dec 19, 2003 (gmt 0)

10+ Year Member



You can.

Just click the "Ads by Google" link on the abusive page.

Kinitz

7:28 pm on Dec 19, 2003 (gmt 0)

10+ Year Member



Just click the "Ads by Google" link on the abusive page.

I am scared to death to click those banners (not to be accused of the fraudulant clicks)! I will not do that!

Brett_Tabke

7:38 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



> violation was so extreme

Not at all. Many people just replaced old advertiser urls with Google urls. The old "click here to support this site" lines are out there everywhere. It is always good to ask your visitors to support your site.

Chndru

7:56 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>It is always good to ask your visitors to support your site.
LOL.

figment88

7:59 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I realize they probably just replaced old banners, but there is a huge difference between "Support our site" showing CPM ads and "your clicks generate donations" with CPCs.

This is a popular site, to use WW's favorite rating service they are Alexa sub-2500.

They are obviously benefitting hugely from this abuse as they are a popular site and show the ads on pages with travel and job topics.

They probably are earning 4 or 5 figures a month - I don't think laziness or ignorance are valid excuses.

heini

8:11 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Inbuilt problem. This will get only better (from the point of view of the publishers, that is) with the rise of more competition.

PatrickDeese

8:26 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The worst violation I saw was this summer where a very popular tech website (/.) linked to a review of a new consumer electronics $widget. The linked page basically said "click on the link below to learn more about $widget".

The "link below" was, of course, an adsense advert, which had been modified quite a bit (to a square about 300 x 300).

I am sure that they pulled in several grand, assuming that all the budgets for everyone bidding for $widget didn't burn out.

The counter at the bottom of the page read ~4000 and that was when the thread only had about 100 comments, early on a Monday afternoon.

Really not fair to the advertisers. The /. effect is bad enough without paying per click for it.

europeforvisitors

8:32 pm on Dec 19, 2003 (gmt 0)



I did not recollect an "Ads by Google" link. Went back and checked the page source and sure enough, their google_ad_client parameter does not begin with "pub-".
In other words, I now believe this site is not part of the normal AdSense distribution network but part of their partner network.

Is it possible that the ads are being served through FastClick, Tribal Fusion, or another ad network? For a while, several of the ad networks were serving Google banners, leaderboards, and/or skyscrapers. Maybe they still are. (If so, the AdSense TOS might not apply to the publisher, though a "Click on this ad" invitation might violate the third-party ad network's TOS.)

caspita

9:01 pm on Dec 19, 2003 (gmt 0)

10+ Year Member



Here an example I'm looking rigth now, I found it today but still can not figure out if it is really a TOS.

There is this page that displays "Sponsored links" title and below is the (almost the same) AdSense template but it does not have the 'Ads by google' however, when I right clicked in those ads I can read (http*##pagead2.googlesyndication.com#pagead#ads?client=ca-) (* ==> : # ===> /) in the properties for the URL. That is exactly the same URL I have in the script provided by Google except that at the end mine says "/show_ads.js" instead of "ads?client=ca-" but the content on the ads is the same that the ones displaying in my webpage. Another thing (I clicked one of theirs :( ) is that when you click one of those it opens in a new window and does not replace their page.

Is this some different kind of ads served by Google also? or is some kind of trick to hide the script from the googlebot and display the "Sponsored links"?

I'm kind of new in AdSense so it could be legal but I don't know.. any idea?

CS.

Jenstar

9:06 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is this some different kind of ads served by Google also? or is some kind of trick to hide the script from the googlebot and display the "Sponsored links"?

That are premium listings, and yes, they are permitted to open them in a new window. It is the type you most commonly see on major news sites.

There is more information on the premium service here:
[services.google.com...]

caspita

9:19 pm on Dec 19, 2003 (gmt 0)

10+ Year Member



Ok, thanks for the answer. But .. are the premium allowed to 'title' the ads like that? they don't display 'Ads by Google either' ... anyway if it is right .. it is rigth :-)

Thanks again

Blue_Fin

9:41 pm on Dec 19, 2003 (gmt 0)

10+ Year Member



I am scared to death to click those banners (not to be accused of the fraudulant clicks)! I will not do that!

I can't believe our regulars are still posting comments like this. First of all, it's not your site! And second of all, clicking on the Ads by Google link is not clicking on the ad. Try it!

Brett_Tabke

11:53 pm on Dec 19, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



We don't do problem site reports on WebmasterWorld at all. Let Google manage their own system and you stick to managing yours.

This is about site owners looking out for site owners.

jomaxx

1:32 am on Dec 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



With respect to the original site under discussion... I am pretty sure I know the site in question.

1. It's not technically part of AdSense, but nonetheless it doesn't appear that the merchants are aware that they are saving the Earth with what they thought was their advertising budget.

2. If you look closely, the site doesn't appear to be truly "not for profit". It's a .com and is VC-backed.

Fig, if I'm talking about the wrong site please correct me, but it would be a pretty amazing coincidence.

Jon_King

2:30 pm on Dec 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Is there an official place to report AdSense abuse?

Blue_Fin

2:46 pm on Dec 20, 2003 (gmt 0)

10+ Year Member



ganderla had the best suggestion.

You can also click on the ads by google link in the ads and get an anonymous form sent to them.

Jesse_Smith

6:07 am on Dec 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



:::Is there an official place to report AdSense abuse?

[google.com...]

freitasm

11:01 am on Dec 21, 2003 (gmt 0)

10+ Year Member Top Contributors Of The Month



On a site with new AdSense code I saw today:

"we have a new ad system in place..... Google's Adsense. We also have been using Comission Junction (it hasn't paid very well seems you guys like to look at pretty ads but not buy anything ). Anyway as you all know running a site costs money and well we need some to make some more improvements. You're probably thinking "Where do I fit in?" Well right now you can help by just clicking an ad. For Adsense we get paid by the click so by just clicking your helping and we say "Thank You!" ... Anyway more on that later but for now..... start clicking! "

Arghhhh!

2oddSox

12:33 pm on Dec 21, 2003 (gmt 0)

10+ Year Member



freitasm,

I just had a look at that site (wasn't too hard to find) and to be honest, if they're actively getting people to click like that then it can only be a matter of time before Google kicks them from the program - and probably while they're sitting on a healthy cheque from Google. All it would take would be a few over zealous members, and that site would be flagged for attention. In fact, the wording of their encouragement would appeal nicely to over zealous members, IMO. I see they're in the same general market as your site, so I personally wouldn't worry about them encouraging clicks - as long as your site is clean you'll get the last laugh (in a fair world, that is).

2odd...

onfire

12:51 pm on Dec 21, 2003 (gmt 0)

10+ Year Member



1.Contact them and say you will Report it if its not removed as its not allowed

Or

2. Just report them


WHY?

The more sites that continue to openly try to get their visitors / supporters just to click on a Google Ad as an incentive to support the costs of running the site etc and getting them to click on any Ad willy nilly, are not unique visitors, and its one click wasted for that Adwords users campaign budget, who may think that the ROI is just not good enough when referrals are only coming in on the index page and gone, where as genuine visitors will have a good look round so easy to spot really which referrals are genuine or not, so the more of these guys that get stopped the better it is for the Publishers who are playing the game fairly & sticking to the rules, and a better chance of ROI for the Adwords campaigners.

runboard

3:00 pm on Dec 21, 2003 (gmt 0)

10+ Year Member



I'm using AdWords myself, and conversion rate for "content" ads is about 4 times smaller than for the "search" ads.

I suspect that if there were not incentive clicks and no fraud (click spam, etc), the conversion rate difference would be a lot smaller. How often does it happen that you browse some web site and click on an Adsense ad that doesn't interest you? Doesn't happen often to me, if at all.

I suspect that click fraud is actually pretty common with Adsense, especially considering that foreign publishers (such as myself) are gladly accepted in the program, and are probably harder to track/investigate/etc.

europeforvisitors

3:35 pm on Dec 21, 2003 (gmt 0)



I'm using AdWords myself, and conversion rate for "content" ads is about 4 times smaller than for the "search" ads.

Others on this forum have reported that their "content ads" ROI has been equal to or higher than their ROI on search ads, so it's hard to draw any firm conclusions about AdSense's effectiveness or even about the prevalence of "curiosity clicks" and click fraud. (I will say, however, that some advertisers are obviously happy with AdSense, because they're still using content ads six months after the network launched.)

IMHO, unproductive clicks are more likely to occur with certain topics, content types, and audience/publisher demographics than with others. Until Google gives advertisers more control over where their ads do or don't appear, advertisers in fraud- or "happy clicks"-prone categories will spend their money elsewhere.