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Sectional Targetting

How to achieve this

         

anand84

4:12 pm on Mar 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just came across this term from another topic. Can someone deliver a small piece on how to achieve this. I infer that this will help us to focus ads only on blue widgets in our ads even though our page contains info on all colored widgets . Am I right in this?

On the topic I found this, I inferred that simply placing a comment that the section starts alone is sufficient or something. So, please clear my conception.

dazzlindonna

4:19 pm on Mar 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



From [google.com...]

What is section targeting and how do I implement it?
Section targeting allows you to suggest sections of your text and HTML content that you'd like us to emphasize or downplay when matching ads to your site's content. By providing us with your suggestions, you can assist us in improving your ad targeting. We recommend that only those familiar with HTML attempt to implement section targeting.
To implement section targeting, you'll need to add a set of special HTML comment tags to your code. These tags will mark the beginning and end of whichever section(s) you'd like to emphasize or de-emphasize for ad targeting.

You can use section targeting to make suggestions about as many sections of a page as you like. However, please be aware that we can't guarantee results, and that it may take up to 2 weeks before our crawlers take into account any changes you've made to your site.

In order to properly implement this feature, you'll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site's relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.

anand84

4:25 pm on Mar 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



that was a nice link Donna.Thanks.

However, if I suppose have a section specified, does it mean that the ads go specific on that section only if I have the code inside that section or does it take that section, even if the adsense code is outside the page. Because, I would ideally like to display blue widget ad inside the Blue widget section and red widget ads inside red widget section.

dazzlindonna

5:18 pm on Mar 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I doubt you'll be able to control it as much as you'd like. It's basically just a "helper tool" to help adsense figure out what your page is really about. So, for instance, if it's been showing off-target ads, because it was picking up something in the nav or footer, you could let it know that the real content is in this or that paragraph of text. The only way to really be sure though, is to try it and see what happens.