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Lack of suitable number of targeted "quality" ads

What to do?

         

ken_b

11:11 pm on Dec 17, 2003 (gmt 0)

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I've been disappointed by the ads that were appearing on my site. While "generally" targetd, they too often still missed the mark by about 25 years.

Others were simply from sites I personally consider unsuitable for display on my site.

Yesterday I implementedted exclusions for about 10 sites.

This has left me with many pages showing only one or two ads and the others still displaying one or two ads from sites that I would probaly exclude for reasons stated above.

This leaves me in the position of pondering removing adsense completely. Or possibly removing it from my main pages and leaving it on a few less critical pages, just to keep my options open. That would still generate a few click thrus, I suspect.

I'd be interested in hearing how others who may have had a similar experience with the program have dealt with these issues.

Kinitz

11:16 pm on Dec 17, 2003 (gmt 0)

10+ Year Member



Others were simply from sites I personally consider unsuitable for display on my site.

I never block anything, even competitive products. Could you explain what do you mean by "unsuitable for display"?

andrew_m

11:20 pm on Dec 17, 2003 (gmt 0)

10+ Year Member



Yeah, I also see very very low CTR's on one of the sites and stuff they show is mostly irrelevant.

I sort of see why it's irrelevant and I'm talking to google support about it, no resolution so far. They are really trying to help though, I'm impressed.

The reason as I see it is that I have a couple of words as part of my page navigation/template that triggers the adsense and they show ads, related to these words. These are somewhat relevant for the site in general, but not for particular pages.

So, bottom line - try their support, they do respond and to the point usually.

ken_b

11:25 pm on Dec 17, 2003 (gmt 0)

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unsuitable = What I consider misleading ads that basically redirect to a third website. These ads appeared to com from a number of different sites, but all ended up at the same place.

Others may find that acceptable for their sites, that's their choice.

I don't find it acceptable for ads that appear on my site.

Another group, while targeted at my general area, don't target the more specific content on my site.

ken_b

11:31 pm on Dec 17, 2003 (gmt 0)

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I might point out, that while the exclusions I've implemented have significantly reduced the number of individual ads showing on my site, my Impressions and CTR seems to be holding it's own.

I find that interesting. But there aren't enough impressions since I did the exclusions to draw any meaningful conclusions.

Blue_Fin

11:54 pm on Dec 17, 2003 (gmt 0)

10+ Year Member



Your impressions have not been effected by filtering. Each ad panel is one impression, regardless if there are 1, 2, 3 or 4 paying ads or PSAs.

ken_b

12:26 am on Dec 18, 2003 (gmt 0)

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Yeah, I realize the impressions were not affected by blocking. I just mentioned it for base info.

But the CTR is interesting. If that holds up, I wonder if it means the ads I blocked weren't the ads folks were clicking anyhow?

Too early to tell yet I think.

europeforvisitors

1:32 am on Dec 18, 2003 (gmt 0)



Some topics just don't work very with AdSense. Either they don't attract targeted ads or they attract the kinds of ads you wouldn't want on your site.

Example: I have a nonprofit information site for aspiring freelance writers that dates back to early 1996 (when I was managing a forum for writers on MSN). A few months ago, I put the AdSense code on its pages in the hope of recouping the hosting fees. Big mistake! All the ads were for vanity presses and other scams or near-scams. I took the ads down within 24 hours. They might have earned me money, but they would have made the site--and me--look sleazy.

ken_b

1:39 am on Dec 18, 2003 (gmt 0)

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They might have earned me money, but they would have made the site--and me--look sleazy.

Pretty much my fear EFV.

KenB

2:07 am on Dec 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



They might have earned me money, but they would have made the site--and me--look sleazy.

I had a similar problem when I first started using AdSense as a primary feature of my site is a periodic table of elements. Certain element pages like calcium were attracting all kinds of quackery. After a few days of adding sites to my filters, the problem seemed to have subsided and very rarely do I end up having to add new sites to the filters now. I do surf problem pages on a regular basis to make sure they are clean of scams.

Like ken_b, my site has a problem attracting good AdSense ads. I'm sure that if my subject and audience was different, I'd be making a killing with AdSense given my traffic levels. I'm just hoping that as AdSense/AdWord gains greater brand name recognition, that better advertisers will start to show up and buy more keywords that are relevant to my site.

ken_b

2:14 am on Dec 18, 2003 (gmt 0)

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I'm just hoping that as AdSense/AdWord gains greater brand name recognition, that better advertisers will start to show up and buy more keywords that are relevant to my site.

Pretty much my hope. Although I might substute "more appropriate" for "better".

I am impressed with some of the on target ads that do appear. More of those would make me very happy.

KenB

2:51 am on Dec 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One thing I have found interesting in watching what kinds of ads show up on my pages for various elements. I think it really shows how much tunnel vision people have when they choose the key words to target. For instance I get coin dealers for the element nickel and satellite phones for the element Iridium (iridium satellite phones). If I could have one piece of advise for AdWord advertisers it would be to take the blinders off and to think about the other meanings of the words are they are targeting and to decide if some mis-targeted ads is acceptable when using more generic terms.

jimbeetle

3:20 am on Dec 18, 2003 (gmt 0)

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I think it really shows how much tunnel vision people have when they choose the key words to target.

In the very short time I've had AdSense on some of my pages I'd say that accounts for about 30% of the poorly targeted ads I've seen. Appears that folks do have blinders on when setting up their ads.

KenB

4:13 am on Dec 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In my case it is a shame that satellite phones aren't trendy must have accessories for high school students. ;)

Blue_Fin

5:34 am on Dec 18, 2003 (gmt 0)

10+ Year Member



I think it really shows how much tunnel vision people have when they choose the key words to target. For instance I get coin dealers for the element nickel and satellite phones for the element Iridium (iridium satellite phones).

I have a different perspective on this. The way I see it, Google's technology has fallen short in that they don't recognize the overall content of the page they are serving the ad on. In fact, they acknowledge this shortcoming as I've read quotes in the media attributed to Google employees specifically commenting about this.

So this is not an issue of the advertiser poorly selecting keywords, but rather the technology they are depending on to properly serve their ads.

KenB

6:32 am on Dec 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The way I see it, Google's technology has fallen short in that they don't recognize the overall content of the page they are serving the ad on.

To be fair to Google, they have to know the context of both the webpage and the AdWords ad. If an advertiser is to select a single generic keyword like say "iridium," how is Google supposed to put that into context. The more keywords an advertiser picks, the better chance Google has of putting the ad on the right pages. In my example all the advertiser would have had to add was the keyword "phone" and their ads would not show up on my pages.

Kinitz

12:23 pm on Dec 18, 2003 (gmt 0)

10+ Year Member



Like ken_b, my site has a problem attracting good AdSense ads. I'm sure that if my subject and audience was different, I'd be making a killing with AdSense given my traffic levels.

I maybe can offer some strategy that I used and that works out perfectly and I get very targeted and very good ads in AdSense banners:

- I decided on several types of articles related more or less to the main topic of my website

- then I am trying to add a bit more keywords when writing articles and watch what shows up in AdSense

- then, after some practice, I am able to "suggest" to AdSense what kind of ads should appear and in 90% of cases AdSense is really showing such ads!

So it is a matter of targeted writing and after some time of practice you can be sure of getting properly targeted AdSense. Of course one could say that AdSense influences my writing, but I see nothing wrong in that - in several cases AdSense actually helped me to improve that writing!

So people, don't complain about Google, just try to write articles a bit differently!

ken_b

4:43 pm on Dec 18, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



just try to write articles a bit differently

Good point Kinitz.

Are you talking about new pages for these articles? Or rewriting articles on pages where adsense already was appearing?

How long does it take for adsense to recheck a page after it has been changed? Or do they even do that?

Blue_Fin

6:01 pm on Dec 18, 2003 (gmt 0)

10+ Year Member



How long does it take for adsense to recheck a page after it has been changed?

Anywhere from almost immediately to a few hours.