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How many ad blocks to better revenue

         

pacman2

6:31 am on Mar 15, 2006 (gmt 0)

10+ Year Member



Have someone of you made some research about the amount of ad blocks in comparsion to revenue? I'm not talking about positioning or anything, but simply if 1 ad block provides me better links with higher CPC than 3 ad blocks. As far as I know, the Google doesn't provide links with highest CPC, so there will be something more affecting this.

david_uk

7:05 am on Mar 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's going to be different for evverybody. Some will find that the maximum number of ad blocks possible will work for them, others find the reverse.

It's something you have to find out for yourself by a process of experimentation.

FWIW, on my site what works best is one block per page, and even then only on pages where the ads work. I tried having two blocks, but the seconf block had virtually no clicks and that affected my site epc. Dumping the second block gave me a greatly improved income. I don't have ads on every page, and I always use channels to see if the ads work. If they don't they get dumped.