Adsense Earnings 2006 vs 2005

Increased Earnings Across the Board? Or Not?

[wanderingmind]

Hello,

I have a site which was being ranked very nicely and would get thousands of visitors in 2005. Then in September I lost rankings and site disappeared from SERPs, due some something which I believe was a Google problem (long story)

Now in March 2006, the site is back. Visitors and rankings are back almost exactly where they were.

However, I notice a 25-30 % reduction in earnings. No reduction in clickthrough or impressions.

This is not specific to a sector - the site is a news website and covers a very wide range of subjects.

I notice the difference because for the last six months, I hardly bothered to look or analyse.

Has this been the general trend? Overall lower earnings for publishers?

[jchampliaud]

Looking over the two years my income has increased by a good chunk. So I'd say in my case the trend is up.
It would be interesting to hear what others say. We always hear about people seeing a down turn from one day to the next or one month to the next but what about over years?

[hunderdown]

My AdSense earnings for this March are likely to be triple earnings for last March. Part of that is due to adlinks, which I wasn't using last March.

Even without that, I'm doing better. EPC is better, CTR is better, traffic is a good bit better.

[jurii]

Nearly steady increase for the last 2 years. Well, summer a bit less than winter. February less then January, probably because it has 3 days less.

So my general trend is more visitors and more earnings. I suppose all due to more pages. Simple arithmetic.

[europeforvisitors]

Has this been the general trend? Overall lower earnings for publishers?

Only Google knows, but if it is a trend, it certainly isn't close to being universal.

[sailorjwd]

Looks like I'll make the same between 2005 and 2006. With 50% more pages and 100% more work :(

[wanderingmind]

So reduced income for the same impressions is not true for everyone...

[JoeS]

I've had very high earnings the first three months of the year so far with impressions only a little bit higher.

Should be a record-breaking year if this keeps up.

[thegreatpretender]

Definitely up this year. I think will double from that of last year if my stat trend continues.