Need help setting up my ads

[froghat]

Ok, I'm starting a sports news website and was wondering if I would be better off just sticking with Adsense and putting 2-3 on the page or should I have 1-2 adsense ads and add a few other ad services to it? If I should add another service which ones do you suggest?

[Bilbo123]

I'd start with adsense and see what kind of CPM you get to give you a guideline. I'd do 1 for a couple weeks to get a good sample. Then slowly add a new ad unit - give it another couple weeks. Then compare.

Then you could start to do the other ad networks, but make sure you give them equal time so you can compare.

It really all depends on your site type. As you'll hear around here that certain sites make little with adsense (like forums) while other niche sites make a lot.

Experiment. good luck

[froghat]

thanks bilbo... btw, have you tried any other programs besides Adsense? What are your thoughts on them if you did? thanks again!

[Bilbo123]

I've tried a few larger ones, but they have minimum traffic like MaxOnline, Claria, etc.
There are some others that are easier to get into like fastclick, CJ (affiliate), etc.
Yahoo publisher has better EPC than google on some niche sites, but can be far lower on others.

I've tried about everything at some point, but don't stick with most because the payouts are too low.

It really all depends so you must do extensive testing. I'm also a fan of diversification of your income. Don't get too "in bed" with one program or you could get burned.

[hunderdown]

Amazon for books and sports equipment?

You'd want to target new books and items of equipment to keep the "news" focus. Write a detailed personal review, include an image from Amazon, put up a block of AdSense ads, link to the item at Amazon at the bottom and top of your review, and you've got a page that can do well with AdSense AND Amazon.

Try to add something new at least weekly, and keep an archive of old reviews, which will continue to get good traffic from the search engines.