Extremely high eCPM

Both CTR and eCPM are very high today

[saraah]

Hey

I was surprised to see that my eCPM rose to $47 today and CTR is nearly 28%.

Anyone else experiencing such high numbers today

sarah

[arubicus]

I know I am seeing a huge jump in CTR. Way above normal. Yesterday was excessively low. Could be a click dump.

I do see alot of multi clickers in our tracking database also.

[humblebeginnings]

Nope, CTR and ECPM rather low here today, I guess they will clickdump me some other day...

[saraah]

excuse my ignorance - but what is a clickdump. Is that some kind of a test that google does. Will I get paid for the clicks that were generated.

Thanks

[BillyS]

>>I guess they will clickdump me some other day...

Clickdump is the term used to describe a positive change in the number of clicks without changing impressions. It is basically an adjustment to that day's earnings. For some reason clicks were in question or not assigned properly.

[steve40]

saraah

As billys has stated but i also suspect some automated auditing of all accounts at some time or other and also possibly differing percentages dependent on result of the last audit

So for example Google may redirect x% of clicks from a web site for an automated audit and if any flags raised may then also audit manually when the clicks passed the tests the clicks and income will be added to the next days total

Only my own theory of how I would check for click fraud and i am sure G PHD's have many more ways

steve

[alphawave]

Yes the same, yesterday was low and today has made up fot it...

[marcel]

I have also had a few days in the last week where the CTR was extremely high. I e-mailed G about it but have had no reply as yet.

I assume that the problems reported last week may have something to do with it.

[FromRocky]

Could be a click dump.

Yes, it could be. At one time, my CPM was about 5 times the normal. It's 3 times now. The earning has passed the friday average at noon.

[brianng]

yes, my eCPM increases about 60% today.

[edited by: brianng at 9:20 pm (utc) on Mar. 10, 2006]

[Nitrous]

If its 90 dollars plus or minus 2 dollars when I leave for the pub, than its dead normal!

And its looking promising. So I think we are over the strange months start.

[saraah]

Thanks for the input guys.

Everyday i learn something new from you all :)

[G_Smitty]

The weekend has started. Good Luck All.

[clickme]

I don't make as much money as most people here, but today has been very good to me as well.

[seunosewa]

I experienced the same thing yesterday. Ouch, this means the phenomenom might not repeat itself.