Forum Moderators: martinibuster
As an AdSense publisher I am angry that Google was in a position to settle, and would like to hear suggestions from forum members on what they think Google can do to combat click fraud more effectively on our sites as well as their search pages, they have great minds at work and it is their responsibility, but it can also be our loss if this network is affected.
There have been previous posts touching on the topic of recommendations, but lets have one comprehensive list of suggestions of what we / Google can do.
A CPM ad model is not protected from nor is it a deterrent to fraud. They would be trading one fraud ridden system for another. A CPM model would be much easier to cheat than a CPC model.
Many publishers have gone through the effort of asking Google to drop CPM ads on their sites due to low returns. If Google were only to offer CPM ads, they would have to significantly increase the payout to publishers and increase the advertiser's ad rates. Otherwise, publishers will drop them in droves. I sincerely doubt the advertisers are going to be willing to pay 1 to 5 cents per impression to blindly advertise on sites they have no knowledge of.
No, the PPC model is here to stay, with a few "patches" made along the way.
i.e. What accounts are making big money? How much $ can a site make before a Google human takes a look (or two) to make sure it's legit?
I mean the "Investing Public"... If they perceive that there is massive fraud involved with AdSense which can adversely effect its profitability... They may panic & sell GOOG stock in a heartbeat.... Make recent declines look mild...
And all the while "the others" who may have caused the panic to start are making a KILLING by Shorting GOOG stock....
Not saying that it's going to happen.... And I certainly don't want it to happen.... as I own quite a bit of GOOG and I've been "feeling their pain."
But if any group devious enough wanted to make a concerted effort... they could wreak havoc on ANY company's stock... some more easily than others.
They could do all types of creative thinks to spook the public & the stock market... much of which may be illegal... but what do they care about that if they are terrorists?
Many publishers have gone through the effort of asking Google to drop CPM ads on their sites due to low returns. If Google were only to offer CPM ads, they would have to significantly increase the payout to publishers and increase the advertiser's ad rates.
Not necessarily, because contextual CPM ads would be much more targeted than the current site-targeted CPM ads are. (Site-targeted CPM ads are little better than run-of-service remnant ads in many cases.)
Otherwise, publishers will drop them in droves. I sincerely doubt the advertisers are going to be willing to pay 1 to 5 cents per impression to blindly advertise on sites they have no knowledge of.
Depends on their ROI.
Also, as I pointed out earlier, smart pricing could be used for contextual CPM ads in the same way that it's now used for contextual CPC ads.
Finally, advertisers are willing to pay blindly for clicks from sites they have no knowledge of. If advertisers were afraid of the unknown, they'd insist on a CPA model. (Of course, they wouldn't find many takers if they did.)
They could do all types of creative thinks to spook the public & the stock market... much of which may be illegal... but what do they care about that if they are terrorists?
I'd be more concerned about organized crime getting into the click-fraud and MFA game (if they haven't already done so).
I think AdSense will continue to slowly evolve and Google will continue to make more money than it loses. I think it loses plenty and is continually plugging the kind of holes described here and more we that haven't thought about.
I'll bet some of the mysterious and scary fluctuations that have caused long threads in this forum have been due to Google fighting these things.
I think it's time to go watch TV while you guys fret over the apocalypse. Maybe I'll go bury some gold coins.
[edited by: martinibuster at 5:51 am (utc) on Mar. 12, 2006]
[edit reason] Cleanup. [/edit]
How about a hot stock pick on a penny stock company... Russian Gold Mines that have been bought out by Canadian mining outfit? Its has been on the naked short list for over 32 consecutive trading days now... So you can buy-in at a VERY low PPS at the moment... HA!
"This is NOT a solicitation for funds & please do your own due diligence"
Yes, it could happen. Don't try to cash out your stock certificates if it does, better you should bury some gold.
People have been burying gold for centuries as hordes of barbarians criss-crossed the land, it's not as radical as it sounds.
[edited by: martinibuster at 5:52 am (utc) on Mar. 12, 2006]
[edit reason] Removed off topic comments. [/edit]
Good night (not meant sarcastically)
I'd be more concerned about organized crime getting into the click-fraud and MFA game (if they haven't already done so).
Too late, I think that's already happened from what I've read and what I've seen.
Based on some scraping happening on my site, from the source of the scrapes and the destination of the content, I would hazard a guess that my site is even a target. Just as a curiosity about 3 weeks ago I embedded things in the scraped data (when I auto-detected a scrape attack) so I could link it back to the source of the scrape and a few of them were eye opening, nuff said.
Onya
Woz
