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Well. My site doesn't really give away free stuff, except a fairly popular newsletter. The thing is, it is promoted at the top of every page with the words "Sign up for our free newsletter".
Do people think having the word "Free" on every page is likely to result in a significant reduction of ads served, and average CPC? Should I change it? Every other way I can think of phrasing it seems really awkward - "sign up for our no-cost email newsletter" is about the best, but it's not so great.
I'm thinking that maybe the best answer is to change that line to a gif file without the word "free" in the alt text. Any suggestions? Should I be concerned by any of this?
We published a newsletter and had a signup link on our site until last month when we discontinued our newsletter. We didn't have the word free, but we had plenty of signups and it had no impact on our AdSense ads.
I think I recall reading on the AdWords forum that in order to have "free" in the ad, the click must land on a page offering that free service or product.
G generally rejects ads where the landing page does not contain info about the 'free' product. There are times when this is stretched a bit (free phone consultations comes to mind), and G allows the ad.