text vs image ads

any difference in clicks?

[Publisher]

I'm now only running text ads. Is there an advantage (or disadvantage) to running either all image ads or combination of text and image ads?

Thanks

[AdSenseAdvisor]

In terms of revenue potential, you are best off opting in to <i>both<i> text and image ads. All ads compete in an auction to display on your site, and factors other than bid price are taken into account.

This means that if an image ad appears, it has to produce an effective CPM greater than the sum of the individual text ads that would appear otherwise.

For more information, see [adsense.blogspot.com...]