March 2, 2006: eCPM Plunge?

[sunzfan]

Anyone else noticing a difference in your early march eCPM earnings compared to FEB? I'm noticing a considerable difference and wondered if anyone else has. It would seem a smart pricing change or adjusted advertiser budgets making an impact as the month begins.

[G_Smitty]

eCPM remains normal. Higer earnings because of increased traffic.

[tigertom]

Bit of a slow down today, all right.

[wheelie34]

On a "Normal" day, if there ever was one, eCPM usually starts high and tapers off, for March, I am seeing it hold steady just around the end of days "usual" eCPM figure, yesterday ending only $0.70 cents lower than last months average.

Earnings are down about 15% per day so far, but March is only 2 days old, advertisers will get their act together, hopefully, its only eCPM thats lowering the earnings, traffic is on par, besides Big Daddy hicups.

[chaaban]

Its the worse day ever for me .

[afterburner]

so far today my eCPM has almost doubled, not sure what is going on but I like it :)

[glitterball]

Very slow day here too

[Emilio]

Best day for me since January.

[Hobbs]

Yeah, first 2 days of March are not looking good, but its to early for it to be any indication of a trend, stop worrying, go build content, add new pages, re-design or whatever takes your mind off earnings.

[europeforvisitors]

You can't judge anything from one day (March 1), and statistics from March 2 are meaningless because clicks and impressions are often out of synch until the end of the day.

[con771]

Yep epm is way dowwwwn!
My traffic is the same and clicks are as well however ads are not targeting like they were every other month.
My earnings are about 75% of normal...This really Sucks!

[zCat]

Slow day here too, though I'm guessing it has something to do with the changes to the control panel and the click reporting is lagging.

[chaaban]

Yesterday was my best day ever , today the worse day ever :)

big difference eh?

Zcat i had the same tought , i tought there were some problem with the new google adsense control panel .

[dibbern2]

A blip of just one day (actually even less than one day) is meaningless.

[hunderdown]

sunzfan, I have the exact opposite experience. I've already out-earned yesterday. EPC is up 60%.

If there has been an adjustment, I'm benefiting.

[annej]

The 28th and 1st had low ctr. I wondered if it was because that is when a lot of advertisers end campaigns and start new ones.

Today looks much better. Hope it stays.

[afterburner]

I have already passed yesterdays amount and I still have 8 - 10 hours left!

[Tearabite]

Worst day for me so far..
i have a small site, low traffic, but i usually have a CTR of 10%-50% - so far today, a big fat 0 ..

[ann]

Clicks are about half normal but traffic is same...this has been happening off and on all of Feb and now going into Mar....This stinks!

[Play_Bach]

Clicks are about 1/3 of a normal day here too. I'm betting there's some kind of update going on and if the past is any indication of what to expect, a correction may not be too far down the road.

[G_Smitty]

My stats are normal.

[hal12b]

It's a great day here. Yesterday was a record day. No complaints from me.

[Scurramunga]

My traffic stats are up and so is my Adsense, which is (at least) 30% up when compared to last week's average

[Mentat]

Hmm I think Is a new google search move.
My Traffic is going UP, my Adsense revenue is constant, but my affiliate sales are gone....

[incrediBILL]

Someone is going up, someone is going down, what's the purpose of these threads?

If the sky if really falling and the angry villagers in Mountain View have torches and pitchforks outside the Google 'plex trying to burn it down I'm sure it'll be on the news.

[GoldenHammer]

You know, Google may apply the new algorthm in phrases, I am normal, so that is yours turn this time... :)

[jetteroheller]

March 1 and 2 workded good until in the evening of MET middle European time

March 1 had in the evening 2 terrible hours with only 30% normal eCPM

March 2 had a terrible night

The time where half of the days earning occurse shifted from 5:30pm MET to 4:15pm MET

[Idris]

No better or worse than February for me. My traffic does seem to have stagnated at a lower level over the past few months, but I'm guessing that’s down to some SE changes.

[u_n_i]

i have half earnings as compared to Jan or Feb..

dont know why
its all same, same traffic, same clicks
:(

[europeforvisitors]

As of this morning, I'm up from February by two cents (which means that, for all practical purposes, February and month-to-date earnings are the same).

But, as I said earlier, it's too early to make assumptions about trends.