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Adsense TOS

Sites Made for Making Money Aren't Allowed?

         

mallinger

8:21 pm on Mar 1, 2006 (gmt 0)

10+ Year Member



Hello,

I just got started with adsense and after reading the TOS i am a bit confused... Google doesn't allow websites that were solely created to make money from adsense are not allowed even if content is relevant?

I mean webmasters create websites to make money right?

If I create a commercial website and do seo in order to make many from advertising and I use adsense that is against TOS? Why is it a problem if I create a website in order to make money with adsense? As long as I deliver real clicks from real visitors and targeted traffic and the visitors are not forced to click on the ads it should be allowed...

I have seen that there are some websites out there that purchase cheap traffic from ppc like miva for expensive adsense terms and redirect it to a small page with a relevant content with adsense ads... these sites don't have much content and were only created in order to make money from adsense, it seems that google tolerates this. At least they are still operating...
I mean the traffic is targetted enough: 1: the visitor has to come to the miva search result page 2: the visitors has to click on the text link 3: the visitor has to click on the ad.. If he/she wouldn't be interested he/she wouldn't click on the link three times.

Is this tactic considered a violation of the TOS? If so why are still many websites doing this? If you take the TOS serious you could believe it would be a violation if you create a website for commercial keywords, do the SEO and make money from adsense.

What are your thoughts on this? SEO+ Adsense or PPC Traffic + Adsense - A big no-no?

celgins

8:44 pm on Mar 1, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Welcome to WW Mallinger...!

Let me see if I can clear up the (MFA - Made For Adsense) confusion.

Google is totally supportive of content-rich websites that wish to use Adsense to display advertisers ads and generate revenue for publishers (you).

What Google (and many publishers) frown upon, are websites created solely to display ads. Meaning, these MFA sites display nothing but Adsense ads, affiliate banners, promotions, etc., and no real content. We've all seen them before and they are extremely annoying.

So the phrase, "Made For Adsense" can be a bit confusing in that respect. If you design a site in order to build revenue through Adsense, affiliate programs, etc., that is perfectly fine.

Just make sure the site has good content, lots of relevant content, has something to offer users, and is pleasing to look at.

Hope that helps.

jchampliaud

8:46 pm on Mar 1, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Join the club. There are so many MFA (made for AdSense) sites out there that the TOS clause against making a site just for AdSense is laughable. My feeling is that there is nothing wrong with making a site just for AdSense as long as it is useful and fills a need and best of all supplies conversions to AdWords advertisers.
I'll add that I have done this and it is my belief (because I as far as I can tell I have not been hit with smart pricing) that I am supplying paying customers to AdWord advertisers.
If possible, I'd like the ASA to comment.

mallinger

2:50 am on Mar 2, 2006 (gmt 0)

10+ Year Member



thank you for the answer. @celgins: I was a bit confused because according to the TOS sites created solely for displaying adsense ads are forbidden even if the content IS relevant.

hal12b

4:10 am on Mar 2, 2006 (gmt 0)

10+ Year Member



I agree with what everybody is saying here. It can be confusing and would be helpful if the TOS was more detailed.

mallinger

10:26 pm on Mar 2, 2006 (gmt 0)

10+ Year Member



[webmasterworld.com...]

What if you are getting banned as a adsense publisher? Are still able to advertise using adsense and adwords?

humblebeginnings

10:55 pm on Mar 2, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"I mean webmasters create websites to make money right?"

Not entirely.

In the good old days we just made websites cause it was fun.

Then folks made websites to inform others.

After that they started to make websites cause they had nothing else to do, and they called it blogs.

mallinger

3:54 pm on Mar 4, 2006 (gmt 0)

10+ Year Member



Does anbody know whats happens if you get banned from adsense and you have also an adsense advertising and an adwords account? Will the adsense advertiser and the adwords account remain active?

europeforvisitors

4:06 pm on Mar 4, 2006 (gmt 0)



I agree with what everybody is saying here. It can be confusing and would be helpful if the TOS was more detailed.

The current wording is fine. It's like a law against loitering or disturbing the peace--it may be vague, but it can be used as an enforcement tool when required. It also sends a message (albeit a subtle message) that, if you create a made-for-Adsense site, you're doing so at your own risk and you'll have no excuse or recourse if Google decides that you've stepped over the line.

Bilbo123

8:16 pm on Mar 4, 2006 (gmt 0)

10+ Year Member



I also agree with most of the stuff here.

The TOS is very broad, but it's just CYA stuff.

The problem is that they don't enforce it when they should. I found a MFA site and filed a copyright violation deal with them and they wouldn't kick the guy out unless I filed a suit. I don't have the means to file a suit as most don't plus what whould I gain? The site owner basically removed the page that they copied and admitted the problem, but adsense didn't do anything.

The problem is that they don't want to kick people out cause they might preach : "don't be evil", but they sure enable it by not enforcing there terms cause they are out to make lots of money (see post about $100 bln goal).

The TOS is fine, but it's all about enforcement.

mallinger

1:16 pm on Mar 5, 2006 (gmt 0)

10+ Year Member



Yes currently they seem to be very tolerant. But what will happen if click fraud increases and the quality of their traffic will be questioned? My guess is that they will change their attitude and start excluding many webmasters and this could hurt also innnocent and honest sites out there if it is not clearly defined what is allowed.

Does anybody know what happens with your adwords and adsense advertiser account if you get banned from adsense as a publisher? Will you still be able to use it?

david_uk

1:45 pm on Mar 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey - chill out! Stop planning on what to do when you get booted!

Many of the "I've been banned for no reason" threads here over the time I've been contributing to this forum have had more to them than meets the eye. When forum members have done some digging, they have often found perfectly good reasons as to why they were booted.

I would say that in my personal experience, Google tries to work with publishers before booting them out. E.G. a year ago I reported a bunch of sites that had the words "Click on the Google ads". All but one of the sites changed the wording and are still serving ads.

I know that the "I've been banned" threads might appear worrying to a newbie, but don't let them get to you. Take them with a pinch of salt. The other thing to say is that we have seen publishers that have been banned reinstated.

Concentrate on your site content, and stay within the rules and you'll be fine. There are plenty of people here that will help you if you don't understand the rules.