Forum Moderators: martinibuster
I have seen enough threads about February, why aren't they all in one thread? Or even better, let's talk about March for a change ;-)
Actually now I come to look at it december was also the same at about 4k as jan... only 3700 for feb. If only it was a leap year!
All seems boringly reliable really. Its been this way for about 2.2 years... Never varies overall by more than say 8 percent.
a)One or two sites/subjects (so advertiser base and bid price varies lots)effecting your epc and click through.
b) Lack of traffic - so your stats naturally vary dramatically in the same way that a corner shop might sell a newspaper one week and something huge another week. They see business as slow one week and good the next. If they had a chain of say 50 shops it would all even out.
Might be much more enlightening if we say how many page views, and how much earnings vary as well as how many sites or subjects.
I will start...
15 sites
4k per month.
7000 page views per day.
Individually those 15 small sites earnings varies HUGELY. From say 10 per day to 60 dollars per day some weeks or months at a time.
OVERALL though the total across the lot is extremely stable. Proving that its the advertisers and bid prices that varying not "smartpricing" or new algos, etc.
how do you advertiise your site ppc or just search engine submisions
Not only that but in 3 years its never been updated or added to. And its hosted on free webspace! No domain names or anything...
What matters is real content that people want. You cant just "write some content" because its just not interesting to people or search engines.
Obviously traffic also plays a part, but not quite as much as you may think. I have on occasion had links from "big" sites on the front pages and traffic doubles for a day or so. Earnings seldom change though. Whats important is that your traffic if the RIGHT traffic. The wrong traffic does not click!
[edited by: Nitrous at 8:27 pm (utc) on Feb. 27, 2006]
I also suspect that those that see big variations either have only:a)One or two sites/subjects (so advertiser base and bid price varies lots)effecting your epc and click through.
b) Lack of traffic - so your stats naturally vary dramatically in the same way that a corner shop might sell a newspaper one week and something huge another week. They see business as slow one week and good the next. If they had a chain of say 50 shops it would all even out.
I think I could argue this, as I have vast numbers of sites and for the sake of a number 10 million page views a month. Yet I see up to 60% or more swings in earnings daily. Much more erratic than I would have expected.
But are these sites in similar fields? Could that be advertiser budgets etc? Seasonal?
My bunch always add up to within 8 to 10 percent the same for 3 years. And I have only 210000 page view per month, but over 15 vastly different fields. Individually I see the same wild swings.
But are these sites in similar fields? Could that be advertiser budgets etc? Seasonal?
I should have said, but my sites quite literally could not be more diverse than they are, we are talking 1000's of sites.
Lack of traffic
i like this expression :)
What matters is real content that people want.
that's my saying. content, people are interested in!
I have on occasion had links from "big" sites on the front pages and traffic doubles for a day or so.
I've noticed the same thing. You get all this extra traffic for a couple of days but the click through rate is not as high as normal traffic.
However, Monday was my all-time record for earnings in one day so I'm not complaining. Go Google!
If Feb had been 2 days longer I would have been within $20 of my January numbers.
