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Did Something Happen on February 22nd?

My Earnings Per Click is 33% of Average

         

toldan

2:57 am on Feb 27, 2006 (gmt 0)



It might be new alghorithm or new smartpricing. I don't know! But I know one thing for sure: my average pay per click is 33% less than usual!

This is ridiculous!

And someone was earlier "debunking" myth that there was a cap on earnings etc... Well, let me tell you one thing: there might be cap on earnings, especially once you cross $8,000 in a month!

Anyone seen this ridiculous drop in average pay per click on their website?

OptiRex

2:59 am on Feb 27, 2006 (gmt 0)



No...No!...No:-)...

How many ways will you permit me to say no?

toldan

3:01 am on Feb 27, 2006 (gmt 0)



So, why the heck I am gettign 33% less in my average pay per click than usual?

Vlad

3:15 am on Feb 27, 2006 (gmt 0)

10+ Year Member



Perhaps it's the end of the month, advertisers run out of money. I see this a lot, but normally around 25th.

Helps to have more then one site though. Some go up, others go down. It never ends :P

[edited by: Woz at 3:22 am (utc) on Feb. 27, 2006]
[edit reason] Tidying Up. [/edit]

toldan

3:18 am on Feb 27, 2006 (gmt 0)



Perhaps it's the end of the month, advertisers run out of money. I see this a lot, but normally around 25th.

Helps to have more the one site though. Some go up, others go down. It never ends :P

Thank you Vlad for your kind words. Yeah, you might be right - maybe advertisers run out of money, it's possible. I am building another website - it will revolve around my other hobby.

[edited by: Woz at 3:23 am (utc) on Feb. 27, 2006]
[edit reason] Tidying Up [/edit]

maxgoldie

3:40 am on Feb 27, 2006 (gmt 0)

10+ Year Member



Toldan, are the ads mostly from the same advertisers? Or are there a new lot of new ads?

Has the quality of your traffic changed at all? (Sometimes when I get sudden traffic spikes from bad sources, I notice drops in CPC too.)

greatstart

4:33 am on Feb 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Feb. 22nd was also my slowest day of the month as far as number of clicks.

incrediBILL

4:44 am on Feb 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



And someone was earlier "debunking" myth that there was a cap on earnings etc... Well, let me tell you one thing: there might be cap on earnings, especially once you cross $8,000 in a month!

OK, one week is a blip, not a trend.

Did your traffic take a dump?

Many things can happen but there is no cap on what AdSense pays.

Perhaps one of your best advertiser(s) pulled out of the content network, their credit card didn't clear, monthly ad budget was exceeded.

Let us know if it's back to normal tomorrow ;)

martinibuster

5:02 am on Feb 27, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Looking at my stats, there is nothing significant about February 22nd.

uhwebs

5:57 am on Feb 27, 2006 (gmt 0)

10+ Year Member




Looking at my stats, Feb. 22 was one of the lowest Feb. days... After that date, EPC went up. But it could have (and probably is due to) the tweaking I was doing.

jema

6:34 am on Feb 27, 2006 (gmt 0)

10+ Year Member



Nothing really notable stats wise, aside from my continuing drop all this month in EPC which whilst I weary of the "i'm leaving adsense" threads is certainly sending me looking for other options.

davethekidca

6:41 am on Feb 27, 2006 (gmt 0)

10+ Year Member



I only started using adsense around feb 1st and right away I was earning $6-10/day. I was so excited at first but then it started getting lower and lower everyday, got down to like $0.90. I was about to quit since it seem pointless. Now about three days ago it start going back up , today so far I am at $6. So maybe certain periods of the month are just bad?

europeforvisitors

7:16 am on Feb 27, 2006 (gmt 0)



Looking at my stats, there is nothing significant about February 22nd.

I'll echo that. There's nothing significant about any day this month, as far as I can tell.

andrea99

8:36 am on Feb 27, 2006 (gmt 0)



My experience is the same as toldan's. Traffic remains the same but CTR and CPM are down beginning on the 22nd. I have experienced things like this before. I don't think there is a rational explanation that can be given from outside of Google. And they of course will never comment.

Speculating about the reason is normal but useless.

moTi

9:50 am on Feb 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



rubbish. nothing has happened. neither 26th nor 22th. absolutely normal earnings for wednesdays.

Thez

1:14 pm on Feb 27, 2006 (gmt 0)

10+ Year Member



A 33% drop is well within the limits of standard deviation. I've seen this happen, and my earning aren't too far from yours. One day you might have a 100% incrase, the other 33% decrase, but it all comes down to the same average amount at the end of the month.

If it stays that level, all I can tell you is that my eCPM dropped 60% after christmas. It's called smart pricing.

Just live with it.

icedowl

3:04 pm on Feb 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It really is a see-saw - you go up, I go down - I go up, you go down.

My CTR & eCPM both went up on the 22nd. Substantially. It ranges from 4 to 10 times higher.

Unfortunately, I've been suffering traffic problems all this year. It might or might not be due to Big Daddy, but I used to get twice as much traffic from Google as I got from Yahoo. Now Yahoo is walking all over Google and sending 4 times as much traffic as Google is currently sending. Something's wrong with this picture.

europeforvisitors

3:16 pm on Feb 27, 2006 (gmt 0)



Icedowl, I've had the opposite experience: Google referrals are up, while Yahoo referrals are down. (MSN is unchanged.)

andrea99

3:37 pm on Feb 27, 2006 (gmt 0)



rubbish. nothing has happened.

moTi, if you don't qualify that to say "nothing has happened from your perspective," you risk sounding as though your own thinking apparatus is rubbish.

I don't think we are here to call each other liars, just to compare notes. I'd appreciate it if you'd temper these reckless comments.

europeforvisitors

3:48 pm on Feb 27, 2006 (gmt 0)



Give MoTi a break--MoTi has probably just seen one two many "I've got a cough, so there must be a TB epidemic" threads.

andrea99

4:26 pm on Feb 27, 2006 (gmt 0)



OK break given, I forgive moTi for recklessly calling me a liar. But for future reference notice that I do stand up and object when called a liar.

I'm pleased to report that my numbers are back to normal this morning.

I think threads such as these serve a good purpose and underline the reality that AdSense (and all large networks for that matter) are composed of many moving parts and do not operate monolithically. Fluctuations are normal in any imperfect system, but since these things affect our incomes it is only normal to want to find out if there is a widespread problem or something with our individual accounts.

adamxcl

6:11 pm on Feb 27, 2006 (gmt 0)

10+ Year Member



I'm seeing a little fade on numbers at the end of this month, but it makes sense about the advertising thing. I've noticed a a few regular ads aren't there the last couple days. Hopefully it's just a budget thing on advertisers and not a permanent ad reduction.

ken_b

6:54 pm on Feb 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Did Something Happen on February 22nd?

Apparently not. If a system wide change had taken place this thread would have started on 22nd and would probably be 20 pages long by now.

incrediBILL

7:05 pm on Feb 27, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



MSN is unchanged

Is that code for useless and irrelevant?

They could go offline tomorrow and I'm not sure I'd even notice but my wife would cry as she gets the bulk of her traffic from MSN which also explains why her site makes peanuts.

martinibuster

7:06 pm on Feb 27, 2006 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



...it is only normal to want to find out if there is a widespread problem or something with our individual accounts.

  • There is a similar thread for something happening on the 13th [webmasterworld.com] and
  • another thread asking if something happened on the 9th [webmasterworld.com] of February
  • There are two threads asking if February 2006 has been a downer for everyone else
  • there are other miscellaneous threads & posts extolling the riches February has bestowed
  • and there are several other similar threads that I canned because more than one per day is just too much. ;)

I think these threads are a good way to get a reality check on whether what is happening to you is local or system wide.

So far for the month of February, these happenings appear to have been the normal flux that affects some people due to myriad normal/mundane reasons and not a system wide adjustment on Google's side.

Leva

2:53 am on Feb 28, 2006 (gmt 0)

10+ Year Member



I woke up one morning to find my traffic was 1/3rd what it should have been -- I determined after a bit of expirementing that I'd broken my index page. Worked okay in Firefox because Firefox is more fault-tolerant. Explorer went, "Duh?"

Besides that, you checked for things like a website that only works for certain browsers, a server that's occasionally slowing to a turtle pace because someone else is tying up MySQL, maybe a router that's not finding your site, or a connection somewhere that's being slowed down by excess traffic or is being taken offline at odd times for maintenence.

The latter two -- landline issues and router issues -- aren't quite as common a problem as they used to be years ago. But I suppose they could still happen depending on where you're physically located. My site was hurting for two weeks once in the late 90's because some university's router decided it didn't exist and it was the last router in the chain coming from the west coast. East coast people, and folks overseas for the most part, could see it just fine.

At any rate, it may well be a problem entirely unrelated to Google.

Leva

toldan

3:55 am on Feb 28, 2006 (gmt 0)



Hi friends,

It might be that advertisers decided to pay more for US traffic, and my website is composed from visitors coming form 60 countries! Around 40% of them come from the USA, 20% from Canada and the rest from Germany, Britain, France, even Russia and other countries!

It might be that advertisers said: "Ok, to hell with this publishers, we will pay more for websites who have at least 80% US traffic". Could be that, could be bunch of reasons.

I don't know. All I know is that I am getting 33% less per click than for the last 4 months average. 33% less per click is 33% dump in my average earnings. It's not catastrophy, but certainly it's a disaster.

We are not allowed to discuss how much we get paid per click. But, let me use hypothetical figures, just to get the point. How would you feel if your average (hypothetical) pay per click was steady 70 cents per click and the suddenly you find yourself with 48 cents per click? How would you feel friends? It hurts, doesn't it?

Maybe I should advertise more to drive US traffic to my site? I don't know... Maybe it's not traffic, maybe it's repeat visitors that come to my site every day, who knows.

February was my best month so far, and I expected to reach $10,000 by the end of the month. Then my average earnings got slashed 33% and now I will be happy if I reach $9,000.

It's devastating.

Atomic

4:59 am on Feb 28, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hmmmmmm, this does happen to be the day I paused each and every one of my AdWords campaigns. Coincidence?