Forum Moderators: martinibuster
For two years my site has been progressing slowly upwards with adsense revenue and traffic. With each check I receive I thank Big G knowing I would not be where I am at today without it!
Suddenly however, starting on the 2nd of this month overall daily revenue and the amount per click I was receiving was literally chopped in half. Ad Impressions, Clicks and CTR all have remained the same with some days showing a slight increase.
I was waiting to start my search for potential answers thinking that this may be the typical variation in revenue, however the trend continues downward with yesterday showing 1/4 of the revenue received this same day last month. As the title implies, I am at a loss for answers and am hoping that someone can possible describe what could be happening?
Is a dip in earnings at this time of year unprecedented?
Have you made any changes?
Have you gone through your site in a hunt for irrelevant ads?
Are you being site targeted?
Site targeting once brought one of my websites earnings to a crawl. Every page of my site contained an image ad for a site that was barely related to my theme, but unrelated to many of the pages on which it was showing.
[webmasterworld.com...]
put me on that long list of people that have had their epc cut drastically by google, starting in the middle of january.
there weren't many people out there complaining about google cutting their earnings?
That was my entirely subjective assessment based on comparison to other months.... There were months last year when the "earnings are down" threads were almost constant.
But it's difficult to get any sense of where AdSense is going as a whole. How many people post here, even semi-regularly? Maybe a few hundred? And there must be thousands, perhaps tens of thousands of AdSense publishers.
Is what we see here a representative sample? Probably not. Is someone whose earnings have gone up as likely to post as someone whose earnings have gone down? Probably not.
As I have said elsewhere, I don't see any value in speculating about what Google is up to. My focus is on building up my site, using AdSense more effectively, increasing my targeted traffic, and otherwise doing what I can to keep my earnings moving up.
Personally my 7000 daily views, and 125 dollars is slightly better now than it ever was. It has been almost completely consistent for over two years. BUT i have 15 small sites.
Looked at individually they vary drastically. Together they average out.
I suspect its an advertiser/competition/traffic/bidding/seasonal/search engine issue. And that if you dont have enough traffic or subjects then you will see huge variations at times.
Is what we see here a representative sample? Probably not. Is someone whose earnings have gone up as likely to post as someone whose earnings have gone down? Probably not.
Plus, we have no idea what kinds of sites are involved. In some cases, there might be very obvious reasons why a site might have seen a drop in income, but we'll never know because most members don't include URLs in their profiles.
I do not have adsense on all pages and most impressions are from AdLinks or block units.
I Would give out my URL but others have stated it is not a very good idea to do so? Automotive Sector.
Starting on Jan 15th they dropped 35%... but only for one week and then returned to previous levels. This happened again in mid-Feb too.
February looks like it will be the first month without an overall increase since last July for my website--not a decrease over previous months, just no increase for the first time in 6 months.
When my daily amounts drop they drop consistantly all based on eCPM not views or clicks. Then after a week the daily totals come back but they do so gradually.
Weeks one and two average $24 a day
Week three averages $16 a day
Week four/five averages $20 a day
Week one of next month $24 a day
It has done this two months in a row now.
Wait no time to spend your effort for more productive and postive work - develop target traffic and introduce new tools to maximize and diverified your income.
i host 10K users a per day with 500-700 clicks. no major site changes, or traffic sources. it is all natural traffic....
CTR has dropped and so does the ecpc. i was thinking that
a. i get less targeted ads....thus less clicks...less earnings...
or
my site has been targeted. [authoritative in a niche craft]
from 200-250$/day average last year and January. i am running same traffic through and manage to squeeze 160$/day....
hope things will improve
I think that this change was rather recent although I may be wrong.
160 per day with that amount of clicks is nothing to complain about. You are in the top percent of Adsence revenue possibility. 700/160 = 0.4375 USD. Most of us will dream of that type of average.
well, too tired to list the whole spectrum, but over the last couple of months i tried nearly ALL of the tricks, gimmicks and strategies to recover earnings focusing on epc and ctr that came into my mind or that were recommended by forum users (often contradictory but thank you anyway).
completely to no avail.
I suspect its an advertiser/competition/traffic/bidding/seasonal/search engine issue.
couldn't have said it better :) i'm tired of experimenting for the worse. in addition, it is totally unclear, when expected changes come to effect. don't try to tell me that if you do changes today, epc effect rolls out tommorow or within a week. i don't believe this anymore. also, i have learnt to not blame smartpricing anymore. it's absurd. i now realize that - apart from usual site optimization - i'm overwhelmingly dependant on exogenous factors. my conclusion: it's very hard but i try not to bother.
approch of explanation:
- advertisers now understand the system and are lowbidding more aggresively
- explosive increase in ad space in consequence of the adsense boom
- seasonal fluctuations
although i thought my site topic was rather not season dependant, i'm starting to see evidence for the latter point. i'm experiencing the same epc dilemma as exactly one year ago. if things go in the right direction i have to bear up a dry period till the start of summer to see earnings rise again. in the meantime all i can do is to take care of my unique content and hope for the best. and wait for adsense competitors to enter european market so that i can switch and rotate. yeah, definitely something to look forward to..
160 per day with that amount of clicks is nothing to complain about
first, i was not complaining, i was pointing a trend that lower my earning in 20%. my averages was 200-250/day with same traffic, traffic sources and ads layout. and now its only 160$day
and i repeat, i believe google is delivering less targeted ads which lower the interest for the user to explore them..... other possibility is that my site was hit by site targeting. any other thoughts?
ads are showing are about non profit radios and military schools. common. i have seen better google performances!
my experience is that, starting from october, 17th, my AdSense daily earnings suddenly stumbled. I predicted I would have ended earning about 20% in a few months and now... I'm earning about 15% of the original amount.
It would be better to compare year-to-year statistics for the same time period. On my site, there have been double-digit percentage increases in CPC, eCPM, and total revenues for Jan 1-Feb 23, 2006 compared to the same period last year.
It would be better to compare year-to-year statistics for the same time period. On my site, there have been double-digit percentage increases in CPC, eCPM, and total revenues for Jan 1-Feb 23, 2006 compared to the same period last year.
EFV, I can assure you that I can create good reports and properly extract statistically significant data. I'm quite a good engineer at data mining. I'm happy for your success and the same thing happened to me last year, but now there is little I can do. The AdSense consultant that is helping me told me that my website is "really interesting, well done and with original content". If AdSense actively helped me, I guess it is partly due to interesting and consistent statistical analysis I presented when the problem arose.
BTW, you may have hit on something with the statement:
Basically, I think that previous ad targeting was based on multi-word keywords, but that now it is based on what AdSense calls "broad" targeting. An example: if your site talks about "car polish", you might end up with ads talking about "polish"
I pulled the AdSense code from my root directory after I got tired of seeing ads for San Diego tourism, New York hotels, etc. on the home page of my European travel-planning site. Maybe Google knows something I don't, and CPC ads for San Diego or New York perform better than more accurately-targeted ads do. But I'm skeptical--at least until AdSense switches its standard pricing and revenue-sharing scheme from CPC to CPM.
the next day the ecpm was the worst in 2 years, and today it is catching again.
lets see, and thanks google for bothering with my case
right after they tweaked it on their end, the adsense was right on target... it's as if the targeting sets a site-wide default, instead of being page-specific, like it should be.
