Forum Moderators: martinibuster
Build a quality site because you are interested in the topics you write about, the products and personalities in your sector, the latest news stories in your industry.
Respect, listen to and encourage the people who respond to your articles, build a grass-roots community, become a voice in your industry sector.
Be innovative in thinking up new and helpful ways you can present information, make sure your site is always one step ahead of competing publications, keep abreast of how you can improve your page layout designs and information architecture.
Don't worry too much about the income. When you're involved in producing a high quality, high-value publication, your income will grow along with your audience and the status of your site.