As my AdSense eCPM Goes Down, my Earnings Go Up

Does Anyone Else See this too?

[toldan]

I have noticed as my eCPM goes down, my earnings go up.

Have you noticed this too OR maybe, am I making an error in judgement?

[whbiz]

If my eCPM goes down, I panic because my revenues fall down

[StuntasticAudi]

my eCPM is down to a stinken .20 cents.

[Hobbs]

Yes possible, if most of your earnings are per click and not per impressions.

What you see happens when you have high number of impressions and:
Either low EPC high clicks. Or high EPC low clicks.

In both cases your eCPM will be low with good earnings.

Probably what you are seeing is earnings jump with a larger traffic fluctuation.

Me I have very high traffic with a fluctuation of less than 10%, and a more or less fixed CTR, so my eCPM is directly proportional to earnings.