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I have an URL channel, 'example.com', and a custom channel, 'example skyscraper.'
Sometimes, example skyscraper has more clicks and earnings than example.com, yet example skyscraper is only ever used on example.com.
I have an explanation that I'd like to run past everyone.
When a user views a Google, MSN - or whoever's - cache of the page and click on the skyscraper, a click through is recorded for the skyscraper, but not for the URL channel, because the page is being viewed from a different URL.
This is making it difficult to compare totals between my websites.
Sometimes, the amounts earned from non-overlapping channels don't add up to the total earnings for the domain - even though the clicks add up.
It's a mystery. ;)