Translating to increase market and profits

[Jeremy_H]

Could professional translation and marketing of my website prove lucrative by allowing me to display more AdSense ads, thereby increasing my market?

Or, is the money in foreign AdSense ads, and visitors, just not there?

If it's not there now, and predictions on when, and what languages?

Thanks

[anton23]

Hello,
I have also thought on traslating my site into other languages, but translating is not cheaper than paying someone to write for you. I would consider translating some tech forum into Japanese, for example, but most forum are directed towards a specific culture, so they would not be very effective to drag readers.

[jurii]

One of my sites is in six languages, English, German, French, Italian, Spanish and Dutch. They have all about the same eCPM, but the German site, which is the original one, has by far the most visitors.

[frox]

jurii, that's very interesting. In very few cases one has the chance to compare the different markets with so closely matched samples...

Would you mind saying (also very vaguely) which branch are you in (e.g. travel, games, technical, ...)

I have an ialian site, and I always thought english eCPM would be much better...

Also, how is the language targeting? do you ever have (e.g.) italian ads on spanish pages? Are your sites different domains or different pages in the same domain?

thanks for any info!

[jurii]

Hi frox,

it's something technical related. The pages are all on the same domain, even in the same folder (domain.de/folder/page1-en.html, domain.de/folder/page1-it.html, and so on)

The ads are quite good language targetted. For a page in Italian I see mostly Italian ads. But I'm in Germany, I think from Italy you would see every ad in Italian.

[Hobbs]

Could professional translation and marketing of my website prove lucrative

Yes, if your content is evergreen and does not need frequent updating.

You will also benefit from security & stability from market & advertiser shifts and mood swings across countries, also position you in the right place when Google increases its advertising marketing for a non English language that you already support..

One more benefit is the good distribution of your earnings across different time zones.

All this depends on how much it will cost you, and if it can be a one time job or uneconomical if you need to constantly update in languages that you personally are not familiar with, and respond to emails that you need to be translated first.