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more sites on account, less earnings?

10:17 pm on Feb 5, 2006 (gmt 0)

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Since the start of January my adsense earnings have dropped constantly... for example around December they where at, say $50/day - now they are at $25/day (these are made up figures).

I have perhaps 15 sites in my account, with probably 1 earning 80%+ of the total earnings.

Each day one of the low earning sites gets several high clicks, say $1 per click - the next day it's back down to under $0.10 - this trend has been like this for a while with these sites. Because I see some good earnings from these sites and see a long term potential - I keep them running.

My question - has anyone else noticed a large drop in earnings due to adding lots of smaller earning sites to the same account?

Im thinking about removing the adsense from all low paying sites and just having it on the one. Is this a good or bad idea?

BTW - my traffic for all sites has been increasing since November - so the drop in earnings has not direct connection to traffic (all traffic is targeted/organic).

10:43 pm on Feb 5, 2006 (gmt 0)

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I expect it's just a coincidence. I don't see why other sites would affect your adsense.
11:53 pm on Feb 5, 2006 (gmt 0)

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Just anecdotal, but I think that low paying sites DO affect pricing across your account. Case in point, when I removed a couple of lower-paying but fairly high-traffic bits from Adsense and moved them to YPN, my Adsense income jumped and has stayed higher.

This has also proven true before with other low-paying sites. I put the sites in, income goes up for maybe a day or two due to the extra traffic, then BAM! Across the board across all my sites, income goes way down.

I remove the lower-paying sites, and income goes back up.

I don't know if it's "smartpricing" or just coincidence, but this has been pretty regular with at least 4 different sites I've added and removed, so I think it does affect your account as a whole.

I also believe in the Easter Bunny, though, so take that with a grain of salt. :-)


1:39 am on Feb 6, 2006 (gmt 0)

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Im thinking about removing the adsense from all low paying sites and just having it on the one. Is this a good or bad idea?

I have 100+ sites within the same account and, to me, it does not seem to make any difference whatsoever.

My opinion is that the longevity of the site has a beneficial effect even for less visited sites which can have fantastic eCPMs.

4:03 am on Feb 6, 2006 (gmt 0)

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There is an article on Jenstar's blog dated october 25 "One poorly converting site can "smart price" an entire AdSense account" detailing the revelation that smart pricing is account wide. Therefore it's possible that your lack of earnings on good sites may be due to one poor performer knocking the rest back.
6:20 am on Feb 6, 2006 (gmt 0)

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One other thing - if you add lots of smaller sites, you may become stretched thin, and as a result you are not able to update as often as you did before, and this will affect your traffic, both in repeat visitors, as well as SE. If you are unable to produce good content consistently, you will find your earnings on a roller coaster.

In other words, if you had three sites you consistently updated, and you add six more sites, and all of the sudden you can't update consistently (or the content you are adding is not quality content), you are going to find your traffic dropping off rapidly, both in repeat, and search engine.

It's one of those arguments that have raged for a while now - have a handful of strong, very built-up sites, that each generate a lot of income, or have one or two strong, built-up sites, with ton of smaller sites that don't bring in nearly as much.

Each has its pluses and minuses - with one or two strong sites, and tons of smaller sites you can weather the seasononal changes (pun intended) and having one or two sites drop out of a SE for whatever reason won't harm you too much (unless it's your one or two main sites, in which case you start sweating bullets)

Having a handful of strong sites can leave you more time to build up more/consistent content, which can turn those sites into go-to sites that a lot of other sites reference to (which helps a great deal in PR and searches overall), and it also means you might be able to work out better advertising deals that are more stable than AS, or at least are buffers against AS. Some advertising groups won't touch your site unless it's got a lot of traffic, and it measures up to certain standards.

As long as they are diverse enough, going with the handful of strong sites (which is what I like), and having one or two drop in traffic isn't as bad as it would seem - say you have five strong sites - one drops out of SE or it's seasonal or whatever - you might lose 20% of your traffic and 20% of your revenue, but by the same token, you could probably do very little work (outside of your normal content production) to bump your other sites' traffic and revenue up 5%.

But that's all for another thread.