Forum Moderators: martinibuster

Message Too Old, No Replies

Alternate ads count as impressions?

possibly lowering CTR and eCPM

         

Hobbs

11:44 am on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Does serving alternate ads from the AdSense code count in the impressions?

Hobbs

4:44 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



anyone?

celgins

4:50 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hobbs...

Yes, they do. Per Google's description:

Alternate ads count as ad unit impressions like any other ad. Google does not keep track of clicks on alternate ads, and you will not receive revenue for them.

It's within the Adsense guidelines, but I guess I can't post the link here.

Log in to Adsense and you should be able to search for it.

Hobbs

5:55 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Thanks celgins,
That's a major Homer's dope!, if they count alternate as impressions, what's the point of coding alternate ads if other alternate networks pay less than Google, alternate URLS will only lower my CTR and eCPM, Google just lost itself one of my channels.

celgins

6:35 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Right!

I've been trying to think of an effective way to combat PSA's, and I'm not sure which alternate ads I want to use.

You'd think since the RedCross seems to be the big PSA for Google, they'd contribute $0.01 every time their ad is displayed as a PSA. That would keep publishers from using alternate ads; it would make Google money; and probably get the RedCross more hits.

europeforvisitors

6:42 pm on Jan 31, 2006 (gmt 0)



if they count alternate as impressions, what's the point of coding alternate ads if other alternate networks pay less than Google, alternate URLS will only lower my CTR and eCPM

Maybe I'm missing something here, but won't alternate ads (as opposed to PSAs) increase your total revenues when AdSense ads aren't available?

jetteroheller

6:51 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hobbs...
Yes, they do. Per Google's description:

I do not belive this.

I have ad channels for AdLinks and the 300x250 ad in the navigation.

The impression counts for the ad link is always higher, only explanation, the 300x250 shows my PSA alternative.

jetteroheller

6:52 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



but won't alternate ads (as opposed to PSAs) increase your total revenues when AdSense ads aren't available

Theoretical: Yes
Practicall: I did not find a PSA replacement that works.

Hobbs

7:15 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Actually alternate ads in my case would be hurting my CTR and eCPM when they are registered as impressions that no one clicked, which was my original question.

EFV the income in my case from Chitika would not compensate for the lost earnings from Google with a low CTR and eCPM. I'd rather drop Google off that specific channel that does tens of thousands of daily impressions, and fix in Chitika with no Google ad code there, this way I will make the same or more from Chitika and more from Google too from my other non PSA prone channels.