Forum Moderators: martinibuster
Something is odd, but I don't know what's causing it. Overall my bottom line earnings havn't changed that much though, it's just that there seems to be WAY more variation than normal.
Sunday was really good for me, today looks bad. In 2005 I don't think I had a single Sunday that was better than a Monday.
But our revenue has been down to almost 1/2 since Jan. 19, when traffic dropped nearly 1/3 overnight. For such a big drop in revenue, I have to assume high paying pages are part of the 1/3rd "missing" pages.
There's something brewing in the datacenters, lots of changing results (Big Daddy is what they are calling it?). Every day brings up a different page count for my site. Many days bring up different results for certain search terms, too.
I think that the abnormally high CPM's today are from that - ie. certain pages that pay highly are showing in today's results, whereas those that pay poorly were in last week's results. And so on. Traffic is still the same, down at least 1/3rd.
Our main site was rock steady ever since the Bourbon update last Spring. And steadier still beyond that.
[edited by: Kid_A at 7:32 pm (utc) on Jan. 30, 2006]
ecpm, while steady as a rock in 05 has been fluctuating by as much as 50%, but the fluctuations up are always into high realms, while the downs are comparable to good days in 05 - so i consider the changes good, but i do wish the ecpm was more stable so i could predict the days better. historically, weekends were bad for my site in 05, but they're GREAT in 06, yesterday, a Sunday, was my BEST DAY EVER WITH ADSENSE (yay).
Questions that come to mind are...
1) If the click-through-server does not respond, how are we supposed to earn money?
2) If ads are not being served, how are we supposed to earn money?
3) Why is do we see these problems, but don't hear back from Google? Why is there no system status page?
I know that running a huge service like Adwords/Adsense presents some challenging technical problems, and I can accept that. However, I also expect a company that is valued at 126 billion dollars to run a system that is 100% available.
There may have been some problems on Saturday, but if so they were gone by Sunday.
I'm pretty philosophical about server problems. If we aren't earning, well, neither is Google, so they have a big incentive to fix them quickly. If you are so dependent on Google that one or two days of hiccups at AdSense threaten your livelihood, then take that as a wakeup call to diversify....
My monthly earnings have hit an all-time high.
DM
At the moment I'm 16.67% up on my best ever month and expect it to be about 20% by the end of the day.
Let's hope it stays this way!
I'm having some targeting issues on just a couple pages and I've asked Google to see if they can improve them from their side (which they have done for me before).
EPC has trended slightly lower as the month progressed but seems to have stablized. I am seeing some unusual intra-day fluctuations on the EPC though. And, Saturday started out really bad but recovered by the end of the day.
If I can maintain the same numbers in Feb or within 10%, I'll be happy.
If this trend holds up throughout the year, I'd be really really happy.
- 30% page impressions,
- CTR went down to 0,6 from always above 1 and
- eCPM went down to 1.8 from almost 3 $.
And ... I have no idea why. We publish a automotive site for 7 years now and I never experienced such a huge shift. Any explanation welcome!
