4 ads are now showing on 336x280

[greatstart]

I just started seeing 4 ads again on the 336x280 ad blocks. There were only 2 ads showing for the past month or so. Maybe now we will get a better CTR. Anyone else seeing 4 ads on the 336x280 ad blocks?

[caspita]

Yes, same here. It was 2 until morning for me, I don't check too often but after reading here I went and check some of my pages with the ad layout and the good ones are showing 4 again. I also have some pages short of content, these are showin 3 Ads, but looks like the 2 Ads experiment is over by now.

[waiman39hk]

yeah me too.
Most are showing 4 ads, and sometimes 3 ads.
But they look MUCH MUCH better than 2 ads already.

Lets see how would it affect our earnings again.

[heyday]

Yes I have noticed this on all of my pages.... agnd guess what.... I'm making more money now.....

heyday

[david_uk]

Oh - I wish! I'm down to one ad in a huge block at the moment. However, when the USA wakes up that usually changes.

My opinion on the expanded ads flips between like and dislike. I don't like the clonky format of the ads, but they do seem to improve the bottom line $$. However, I personally think that seeing the same two ads all the time is a bit tedious, and can't help wondering if a bit of rotation between advertisers and flipping the format between expanded and non-expanded as the visitor moves between pages would be a better proposition.

[bts111]

I am in the middle of rebuilding the mother ship and started seeing those beautiful ads. It's good to see them back.

[annej]

Lordy, I'd just given up on rectangle ads and converted my whole site to skyscrapers! :o

[kempozone]

YES! CTR, eCPM increasing. Almost back to normal.

kz

[pgrote]

Jen had posted something on her blog ... I was wondering why earnings increased today ... and now I know.

I wonder why Google switched back?

All I have to say is, "Thank you for changing back."