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SE traffics help your AS income?

         

GoldenHammer

1:58 am on Jan 26, 2006 (gmt 0)

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It seems to me that the traffics generated by SE are not well targetted. In general, more SE traffics would just impact the CTR, EPC and thus the EPC.

Comment?

GoldenHammer

1:59 am on Jan 26, 2006 (gmt 0)

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.... and thus the eCPM.

jetteroheller

3:59 am on Jan 26, 2006 (gmt 0)

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Very strange, what should be better targeted than SE traffic?

My income total depends on SE traffic.

Mistra

4:04 am on Jan 26, 2006 (gmt 0)

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My income totally depends on SE traffic. No SE traffic = 0 income.

Knappster

4:16 am on Jan 26, 2006 (gmt 0)

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Ideally, SE traffic should be targeted to a page the same way ads are targeted. If SE traffic is mistargeted, ads should be mistargeted in the same way, giving visitors just what they're looking for, and a convenient way to click away from your website.

ken_b

4:18 am on Jan 26, 2006 (gmt 0)

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It seems to me that the traffics generated by SE are not well targetted.

The traffic is targeted based on the search query the searcher uses and whatever is on your pages.

It might be that you have designed the page to address a specific topic, but the because of the content on your pages, the search engine thinks your page addresses the searchers needs, even though it actually doesn't.

That can happen when searchers use to broad of a search query, ie: widgets vs blue widgets or shiny blue widgets.

Nothing you can do about that, but it can affect you if you get a lot of visitors who use those those types of search queries.

Since it's unlikely that we can teach searchers to use more specific searches, the answer is to adapt to the situation and build pages that give them what they want.

This can be a good opportunity if you are willing to accomodate the searchers.

Jaid

8:23 am on Jan 26, 2006 (gmt 0)

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All of my earnings come from targeted SE traffic to niche pages for specific well performing search phrases.

This close relevancy increases CTR as the ads are very closely relevant to the query which brought them to the site in the first place.

This is why good site hierarchy works well with adsense and SE's in general

GoldenHammer

10:58 am on Jan 26, 2006 (gmt 0)

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[My income totally depends on SE traffic. No SE traffic = 0 income. ]

In my case, over 85% are repeated traffics, only about 12% from SE and about 3% directed from other sites. My AS earnings seems not quite depending on the SE traffics.

On the other hand, I got many dynamic pages, that may be a reason the SE traffics did not work out quite well.

arikgub

11:09 am on Jan 26, 2006 (gmt 0)

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GoldenHammer,

... 85% are repeated traffics, only about 12% from SE...

Good for you. Very healthy business model. Less prone to Google whims.

GoldenHammer

2:27 pm on Jan 26, 2006 (gmt 0)

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Is there a way to check if the traffic was directed from SE?

Thanks.

jetteroheller

4:01 pm on Jan 26, 2006 (gmt 0)

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Is there a way to check if the traffic was directed from SE?

Check Your referer log files.
If Your host does not provide referer log files, change the hosting.

GoldenHammer

4:07 pm on Jan 26, 2006 (gmt 0)

10+ Year Member



[Is there a way to check if the traffic was directed from SE?

Check Your referer log files.
If Your host does not provide referer log files, change the hosting. ]

I am interested to learn if it is possible to check the referer information when the user lands on a webpage, probably there is some header or field to be checked by some codes on the landing page?

jetteroheller

4:40 pm on Jan 26, 2006 (gmt 0)

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[qutoe]if it is possible to check the referer information[/quote]

All the referer info is stored in the log files at a good host.

A good host compresses also each month all the log files of the previouse month for easy download.

There is bad statistic software, showing the top 100 search queries or such nonsens.

But much more interesting, because much more are the search queries 101 to 100.000

GoldenHammer

3:28 am on Jan 27, 2006 (gmt 0)

10+ Year Member



Thanks for the idea, my host does provide a list of referers access and the log is available for download.

What I am interested in is to check the referer information at real time, not from a log.

That is when the user was directed to a landing page in my web site, how could I determine the referer for this specific user traffic?

yifang

3:42 am on Jan 27, 2006 (gmt 0)

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What is the "SE traffic"?

ken_b

3:44 am on Jan 27, 2006 (gmt 0)

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>> SE traffic

Visitors (traffic) that come from the search engines.

annej

5:49 am on Jan 27, 2006 (gmt 0)

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Based on when my smaller site was doing very poorly in Google during Bourbon I'd say that it cuts the earnings in half or more.

Looking carefully at my stats it appeared that about half of my traffic was from Google but my AdSense earnings dropped more than half.

From that I'm guessing surfers who come in through a search engine are more likely to click on an ad compared to repeat visitors.

jetteroheller

5:59 am on Jan 27, 2006 (gmt 0)

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That is when the user was directed to a landing page

What does this mean?

The search engine sends Your visitor to the proper page. Every single page is so a "landing page"

BTW, only 2.5% start the visit on my main site at the start page, only 12.5% of the visitors know the start page.

GoldenHammer

6:03 am on Jan 27, 2006 (gmt 0)

10+ Year Member



[...From that I'm guessing surfers who come in through a search engine are more likely to click on an ad compared to repeat visitors.]

As my site doesn't really depend on the SE traffics, nor I don't care about the search positions. Though my site is always on the top 5 on G, Y and M for the specific keywords, that doesn't help on conversion nor enlarge user basis.

I am planning to block ALL SE robots except the Google media robot for Adsense.

GoldenHammer

6:08 am on Jan 27, 2006 (gmt 0)

10+ Year Member



[That is when the user was directed to a landing page

What does this mean? ]

I would make this a bit clear.

What I would like to achieve is the landing page (probably a script) is smart enough to identify the referer information, and base on this information, it generates a predefined contents to feed this specific user traffic brought from this particular referer.

jetteroheller

6:14 am on Jan 27, 2006 (gmt 0)

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What I would like to achieve is the landing page (probably a script) is smart enough to identify the referer information, and base on this information, it generates a predefined contents to feed this specific user traffic brought from this particular referer.

A bit more clear?!?

Now I am complete confused.

The search engine sends the visitor to exactly the page which is best suited for his query.

So there is nothing to change with this page
So there has to be nothing to change on this page

There is a page waiting for people asking for
people resarching "small yellow garden widgets".
All the page is about the theme.
Somebody asks a search engine about
"small yellow garden widgets" and comes to the page.

Now exlain me what should be changed?

GoldenHammer

6:27 am on Jan 27, 2006 (gmt 0)

10+ Year Member



OK, just got on the HTTP header definition about the referer field. I am going to write my script to test it out.

If you don't understanding what I am refering to, just let it be, as I don't intend (intend) to make anyone understand my intention... :P

PhraSEOlogy

6:34 am on Jan 27, 2006 (gmt 0)

10+ Year Member



If you don't understanding what I am refering to, just let it be

What on earth is this thread about?

GoldenHammer

6:45 am on Jan 27, 2006 (gmt 0)

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[...What on earth is this thread about? ]

About "SE traffics help your AS income?" or whatever you think it is refering to.

PhraSEOlogy

7:04 am on Jan 27, 2006 (gmt 0)

10+ Year Member



Thanks for making things clear for me - I was just a tad confused before your clarification.

I wish I knew more about this SE business - but hey ho, I am just a newbie fumbling my way around. Apologies to all you smart people.

jetteroheller

7:12 am on Jan 27, 2006 (gmt 0)

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OK, just got on the HTTP header definition about the referer field. I am going to write my script to test it out

I would study first the TOS and all about cloaking.

What I read out of Your post, it could be something to show a surfer something else than the spider of the search engine.

With much content, it's so easy to play the search engine game honest. So why to trick around?

GoldenHammer

7:15 am on Jan 27, 2006 (gmt 0)

10+ Year Member



[....What I read out of Your post, it could be something to show a surfer something else than the spider of the search engine....]

In my case, most my web pages are in dynamic, by the time a user see the SE result, click to follow, the contents of the landing page had already changed.

PhraSEOlogy

7:21 am on Jan 27, 2006 (gmt 0)

10+ Year Member



Go for mesothelioma and Low interest mortgage loans - then you will be getting SE traffic to help your AS income... Yawn.

<added>Is it really that late at night? - time for bed</added>

GoldenHammer

7:34 am on Jan 27, 2006 (gmt 0)

10+ Year Member



[...Go for mesothelioma and Low interest mortgage loans - then you will be getting SE traffic to help your AS income... Yawn.]

I am going to shutdown most SE robots and traffics referred by SE (?)... :P

The best targetted traffic is generated via mouth-to-mouth.

PhraSEOlogy

8:12 am on Jan 27, 2006 (gmt 0)

10+ Year Member



Cool - if your traffic matches the size of your (word of) mouth then - go for it!

Remind me why I am up so late at the 'puter

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