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I am considering breaking each page into two pages (say, "oranges1" and "oranges2", "apples1" and "apples2", etc.). Doing this would show more ads per each subject.
Has anyone done anything like this? Are earnings likely to increase? Or might I show more ads to get the same earnings?
There used to be a rule of thumb that said a page shouldn't be more than 1.5 screens long. I wouldn't necessarily agree with that, but I do think that excessive scrolling can be annoying to users.
A few years ago, WIRED reported on an academic study where users were asked to choose between an article on a long scrolling page and an even longer version of the article that had been broken into multiple pages. Most users preferred the multi-page article, which they perceived as being shorter than the single-page article even though it actually contained more text.