Forum Moderators: martinibuster
Are your visitors using Adlinks like supplementary pre-qualified Google results?
Are visitors now used to them so much that they know they are pretty much "clean" with very little of the often wasted time which can be displayed in the SERPs for some subjects...not all I hasten to add and it obviously depends on the subject matter.
I also have to admit that considering that my Adlinks are all about the same niche subject that the CTR does vary greatly from 2% to 30%, nevertheless, it's a fantastic little gold mine insofar as I am concerned.
Where have you positioned and how have you styled them? To be "part" of the content or as an alternative to it?
TJ
Hot spot top left just above the vertical navigation and just underneath the horizontal navigation, traditional inverted "L".
Titlebar
Horizontal Nav main
Leaderboard
Horizontal Nav leading to specific info
Adlink
Vertical Nav
Background blended colour the same as site nav
Links - traditional blue - no confusion whatsoever. Actually the blue link colour looks very good on my sites.
Background blended colour the same as site nav
Do you think users are mistaking it for site navigation? I know it's hard to tell - gut feeling?
Anyone else having success with AdLinks using the opposite approach - making the links stand out?
TJ
Do you think users are mistaking it for site navigation? I know it's hard to tell - gut feeling?
They'd have to be pretty stupid to miss the "Ads by Google" directly above the links...
I feel it's a trust thing in that once a user has used Adlinks, knows what they're about, then they continue using them if they can't immediately find what they are looking for.
Just my gut feeling:-))
They'd have to be pretty stupid
You'd be surprised, I've seen some pretty stupid surfers in my time.... :-)
Interesting point about the "trust" thing though - I can see that.
TJ
I don't hide mine, it is obvious what they are however Google does seem to have a wide-ranging inventory of ads for my niche which obviously helps.
A colleague of mine also has an excellent inventory however the most abysmal Adlinks CTR but he is using the horizontal ads which I don't feel are right for his site!
the earnings from the other adunits decreased. but overall turnover increased, so i am happy.
i use a blended horizontal unit near the navigation. but the font size clearly seperates the ads from the navigation.
CPMP?
Cost per million Pixel
1000 AdLinks 120x90 shown are 10.800.000 pixels advertising
Anyone else having success with AdLinks using the opposite approach - making the links stand out?
My adlinks stand out, rotating background colors, and generate about 50%+/- of my income on most of the pages where I use them. They are in the better of the two ad placements on those pages though.
On my gallery pages they are 3 or 4 text lines below the header in a content column on the left side of the page. There is a paragraph break above and below the Adlinks unit. The column is 200 pixels wide with a 160x90 adlinks unit centered in it, so there is a little white space all around the adlinks unit.
Freq---
