Forum Moderators: martinibuster
Do I need to put a seperate channel for each adsense ad?
I would. Bottom ads typically don't perform well as higher placed ads. This will give you statistical data to see for yourself.
As for having only one channel on a page.. you can have as many channels as allowed by the limits. A small site displaying only 40 or 50 ads total could designate a channel for each ad if they were inclined. It has no bearing on what ads are shown, availability does.
Also, the bottom advert is always shown and the top advert only sometimes. Can I somehow switch that behaviour?
What affects the number of ads that appear are the number of ads available for that page, what style of ads they are (image vs text, standard text vs expanded text, etc) and which ads Google believes will perform best.
Can I somehow switch that behaviour?
I don't think so. What you describe sounds unusual but, if you've just put ads on the page, I suspect the Google robot is experimenting trying to find which position is best on your page for the highest-paying ads. In that case, it may be best to leave the Google robot to do its work for a couple of weeks or so and settle down, before you start any experimenting with ad positions.