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Of course, my doing that hinders Adsense publishers from making money, so I guess it is a win-lose situation. The adwords publisher gets a "visitor" for "free" but the adsense publisher doesn't get any money.
Just wondering what you adwords publishers do when it comes to "normal" use of adsense.
Actually, sometimes when I want to purchase something (usually big ticket items), I do a search for it on Google and then click on the appropriate ad (e.g. Amazon.com or eBay) so that my purchase would be tracked to that AdWords account and improve their ROI. Better ROI = more advertisers willing to spend money on AdWords = more money for myself as an AdSense publisher.
While as you point out, the publisher isn't getting any money because I'm not clicking, neither is the advertiser being charged for a click. If ads are in a skyscraper showing the URL, I just type this in the address bar.
To be honest, I think the reason I don't click on ads on other sites is because I'm conditioned, as an adsense publisher, NOT to click on ads. I don't want to get into the habit in case I accidentally forget whose site I'm on when I'm viewing my own and click on my own ads by mistake :)
Do you as an adwords ADVERTISER, take advantage of ADSENSE when surfing the net?
Not for clicking competitors ads, but just trying to find information or products for your own benefit.
Even though I use limited Adwords as an "advertiser" I still find myself not taking full advantage of Adsense because I am thinking of the cost for the "other" Adwords advertiser and will usually type in the URL.
It could also be that I am getting conditioned as well, to not click the ads to prevent myself from accidently clicking my own ads.
I'm not paranoid. I use the system as it was intended, and if the advertiser makes a sale or the publisher earns money from a click, more power to them both.
I don't do it that often (I've conditioned myself not to as others have pointed out in regards to our own ads), but if the ad is of interest to me, I have no fear of using it.