Forum Moderators: martinibuster
A- Those who put adsense blocks on top of page, before anything or first even that real content (agressive)
B- Those who mixes the ads in the middle of content (more natural)
C- Those who leave ads at bottom after content (passive advertisers)
When your content is competitor of the ads you are showing you perhaps will prefer a more discrete strategy like C or B. When your only aspiration is users to click your ads perhaps you will prefer A or B
What kind are you?
What works for you?
I'm B-C!
I hate the look of a huge rectangle smack in the middle at the top of a page. Ugh.
I don't want to ugly up my site or scare my visitors away; I actually do better when the ads are more natural than when they are agressive at the top. People actually seem to say, "ugh, ads" and ignore them when they are intrusive.
I've noticed that the more 'natural' and blendy the ads are, the more people want to share/link to/recommend your site. Anyone else notice this too?
I'm neither. My ads are on the left or right edges...
Mine too. Sorry silverbytes, you'll have to add a "D" ;)
I hate the look of a huge rectangle smack in the middle at the top of a page
Maybe as a web master you do, but Google has lots of data and their heat map and my tests say that visitors disagree with you, as for side ads, I guess if you have tested all else and it works best for you then your visitors share your taste.
one on top, one blended into the middle, and in case they dont get the hint, one on the bottum. Average 37% ctr.
ditto, except I have ad links in the left navigation area too. :)
Maybe as a web master you do, but Google has lots of data and their heat map and my tests say that visitors disagree with you, as for side ads, I guess if you have tested all else and it works best for you then your visitors share your taste.
I don't think visitors *like* them, they just click on them more. I use Goog's heat map-- I put a skyscraper on the left-hand side and it does nicely.
I think sites look better if they look like they aren't there just for the ads.
From my tests, ads smack in the top in the way distact, while ads that blend nicely on the side work better. people stay at my site longer, bookmark it more, share it with friends, and I have tons of people that link to & post links to it in forum discussions.
I think that quality is more important for the long-run than just plastering ads all over so people see and click on them.
top leaderboard ( 4 text ads )
horizontal adlinks
content intro
med adblock rectangle in middle ( not exactly blended )
content main body
adblock at bottom
ctr varies from 30% to 15% on my diffrent sites.
Common 120x90 AdLink and 300x250 in the navigation area
Those who mixes the ads in the middle of content (more natural)
How is that more natural?
Ads seems to be part of the content instead just ads. If colors are correctly managed to do the effect users may even not notice clearly the difference. Unexperiened visitors surely won't.
How is that "natural"? More important, how do you think advertisers feel about it? That's something to think about, since:
- Advertisers can block specific domains
- Publishers whose clicks convert poorly shouldn't be surprised if "smart pricing" shrinks their EPC, eCPM, and total revenues.
My question is I just read here in this forum that you guys place ads at the top middle and bottom of your pages?
How are you guys doing this. I can only get one 4 or 5 square links per page?
Also if I choose left nav....I am not able to place articles on the page.
Am I missing something here?
