Forum Moderators: martinibuster
Traffic..Traffic & TrafficThat's the important thing buddy....
Maybe with forums but not necessarily with content sites. I’ve just created three small sites with limited but targeted traffic and most importantly targeted ads. Each is on a tourism subject with relevant content. Two out of the three best my big tourism site that has 10 times the traffic. In short a small site with the right visitors and ads can do very well. Now if I could just build another 10 sites…
I would brace for impact if this was a recent addition (adsense) - The repeat visitors of your forum will quickly learn where not to click.
If this has been long term - would you mind sharing some of your placement locations on your forum that allowed you to attain such a high CTR. (That really is phenominal for a forum)
This way any profit generated from your main pages, and your massive impressions wont kill your main site pages CTR.
If you have any main pages, I would suggest doing this!
If anything, look for those averages to come down in time (assuming that your community is mostly regulars) as ad-blindness and more regulars settle in.
Your best bet is to create related standalone content. Depending on the religious/spiritual bent of the site, drawing out original articles (or fleshing out content from the best posts) is one way to grow your reach.
If you have a forum about cars, build pages like a Latest Car review or something like how you maintain your car. That would increase your earnings.
I will be very happy with your number of impressions per month. count the unique visitors if it is 100+ then it is very good.
Adsense on forums decreases your ctr and therefor your earnings from the program.
This way any profit generated from your main pages, and your massive impressions wont kill your main site pages CTR.
Ok, let's say I'm stupid. Does anybody cares to tell me how just for the magic of too much page impressions without clicks, therefore low CTR, would you get lower earnings?
Isn't the eCPM + Total impressions what we should look at? Of course, also you could look at your total earnings.
I recently redesigned my site so that users needs now one more page view to get to the content articles.
That increased my page impressions, it decreased my CTR... and my earnings? Equal, if not slightly higher.
Ok, let's say I'm stupid. Does anybody cares to tell me how just for the magic of too much page impressions without clicks, therefore low CTR, would you get lower earnings?
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Many page impressions without a click drive down the profit on the clicks that you do get. That is just how the system works. Google wants a few good impressions from people that are interested in the topic of the page ... Google does NOT want hundreds of irrelevant impressions from people that are NOT interested in the topic of the page.
How many impressions did the forum add to your overall page impressions? If it was too many then Google's software will reduce the payout on your ads.
For whatever reason if you get too many page impressions the payout drops for any ad clicks. If I add a page that gets 1000 page impressions to my over all daily page impressions then all the payout for clicks go down. That is expecially true if there are no clicks on that new page and it is only page impressions with no clicks for that page.
It is best to take ads off of the pages that don't get clicks, and only put ads on the pages that do get clicks. Even if it is only one or two clicks a day... then those pages will not drag down the other ad payouts on the other pages that get more clicks..
The ONLY conclusion I have come to is that better ad placement and colours leads to more click and hence more money.
I have never been able to see real evidence of any of the arcane theorys of how things may or may not work.
Just consider yourself VERY lucky to get $8-10 on a forum with just 4,000 impressions. Mind you, impressions are not unique visitors and on forums people tend to browse around a little more which gives a lower CTR, where, you seem to have a fairly good one.
1.6% is good for any type of site, especially a forum. If you look around you might see some with 5% or even 15% CTRs, however, that is mainly due to the placement of the ads and the type of site which holds the ads. 1.6% for a forum is GREAT.
If you want more money, you have a few choices:
1) Create seperate pages interlinked with the forum noting important information which has been discovered on the forum, giving you a chance to place ads at a better location within those pages which will probably get good traffic.
2) Get more traffic. How? Links, links links. Which may be attained overtime, which is usually what it takes for forums. However, if you don't have time, perhaps try exchanging links using the triangle scheme. Not to try and fool Google or anyone else, but to not have to make an extra place to put links on the forum. If done a certain way however, placing exchanged links on a forum can work.
3) Continue to increase the content of the forum. Try to create more discussions on specific keywords (but don't make it look spammy). If your forum is about widgets, try creating a topic about the brand new cool widget which everyone is talking about.
4) Create more sites.