Forum Moderators: martinibuster
The results: the first day I more than doubled my average earning and a reached a new daily record ($50) and today the second day looks to be in the $40+ range but the day is not over. I am thrilled! My ECPM for both days has doubled...gonna read the rest of that there book! :-)
~shiva
Since there were some big changes to AdWords in September, and this was in November, there were no regular published books (which might have been a bit cheaper) that were up to date. The e-book was completely up to date.
I also could have used the Google help, and did. But the ebook really helped. It was worth the $50 to me. I was able to immediately improve my results.
I ignored the publisher's pleas to buy additional products, however. :)
There seems to be a big bias here against ebooks. Certainly, there are plenty of them that offer little more than what's available for free. Some are just bad. But many are worth the money when you have a rapidly-changing environment and a need or desire to get up to speed quickly.
One final advantage - Google is not big on making documentation available in PDF form. I like to read stuff off-line. I'd love to have the Adwords API documentation in a form I can easily print out, but it's just not available.
When WebmasterWorld publishes a free ebook summarizing all the good advice here, THEN you can count the evil ebook publishers out.
I probably could have gotten the same information here in the AdWords forum. However, it would not have been as well-organized and would not have shown me step-by-step what to do.
I've never been a fan of ebooks, but what you say here makes sense, and I can see that they have their advantages occasionally.
