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Does anyone know where <H4> <H5> and <H6> live - are these more important than <P>?
And, is <small> also less important than <P>?
As discussed elsewhere, I wish to assist the Googlebot by making sure it knows what's proper content and what shouldn't really be part of the content on an article page - like navigation or copyright statements.
People have had ads targeted to keywords within the navigation, so it doesn't recognize navigational text as being any different than the page's true content (ie. article), even if that text appears in every single page within a site.